We can no longer ignore social media. Wait let us rephrase that, you can ignore social media if you do not want to make money or would prefer your business to be seen as ‘outdated’.
When it comes to where to develop your social media profile, you have a number of different options. Sure, you can focus on Facebook or Tweet to your hearts content, but Google+ may be the place where you should focus your efforts.
It is true that Google+ has not received a lot of praise over the last few years. Especially considering that it is a Google product, it is strange to see it ‘fly under the radar’ as much as it has. When it comes to Google+’s value as a social media marketing platform, it is criminally undervalued and underrated. You probably know the power of Facebook, now allow us to show you the power of Google+.
Facebook is still King – but Google Plus is catching up
Despite the fact that Facebook makes up 70% of account ownership, Google+ is certainly bringing in a lot of new traffic. Every month there are a thousand million who go to Google. Google+ is the second most actively used social network, has active users in 31 different markets, and has more than 318.4 million active users. Do not let people make Google+ out to be some empty vessel.
The number of photos is crazy
If you have a website with many images, you should look into hosting some of your content on Google+. Every week users upload more than 1.5 billion photos onto Google+. This probably includes all photos — including ones uploaded automatically for backup storage and uploaded privately, but it is an impressive number nonetheless.
It keeps growing and growing
The Google community is growing faster than ever before. Sure, this has something to do with the YouTube integration, but the increase in the number of videos uploaded is 20 times what it was before. Despite the fact that Google+ did not get the impressive start it may have deserved, it is certainly making up for lost time.
The numbers are not far behind
If we compare Facebook and Google+, most skeptical people will have a laugh and assume that Facebook has to be the dominant party. However, while Facebook had 1.15 billion registered users as of September 2013, Google+ had 1.01 billion registered users. Compare that to the 70 million registered users at Pinterest, the 150 million registered users on Instagram and the 500 million users on Twitter, and you may begin to see a pattern.
People are flocking towards Google+
While Facebook is receiving nothing but complaints in the last year or so, near 800,000 people sign up for Google+ every month. This is very much a growing network and you have the option to be present early on.
Make sure to click your +1
Google understands how important recommendations from friends and family are. This is why they made is extremely easy to share or promote content with others online. In fact, they have made it so easy that people are now clicking the button more than 4 billion times a day.
You do not want to be left out
We do not believe in business peer pressure, but there is a good chance that you will be seen as outdated if you are not on social media. About 70 percent of all brands have a presence on Google+. Why not be present where your customers and competitors are already engaging each other?