7 Different Reasons You Should Be Active On Google+

We can no longer ignore social media. Wait let us rephrase that, you can ignore social media if you do not want to make money or would prefer your business to be seen as ‘outdated’.

When it comes to where to develop your social media profile, you have a number of different options. Sure, you can focus on Facebook or Tweet to your hearts content, but Google+ may be the place where you should focus your efforts.

It is true that Google+ has not received a lot of praise over the last few years. Especially considering that it is a Google product, it is strange to see it ‘fly under the radar’ as much as it has. When it comes to Google+’s value as a social media marketing platform, it is criminally undervalued and underrated. You probably know the power of Facebook, now allow us to show you the power of Google+.

Facebook is still King – but Google Plus is catching up

Despite the fact that Facebook makes up 70% of account ownership, Google+ is certainly bringing in a lot of new traffic. Every month there are a thousand million who go to Google. Google+ is the second most actively used social network, has active users in 31 different markets, and has more than 318.4 million active users. Do not let people make Google+ out to be some empty vessel.

The number of photos is crazy

If you have a website with many images, you should look into hosting some of your content on Google+. Every week users upload more than 1.5 billion photos onto Google+. This probably includes all photos — including ones uploaded automatically for backup storage and uploaded privately, but it is an impressive number nonetheless.

It keeps growing and growing

The Google community is growing faster than ever before. Sure, this has something to do with the YouTube integration, but the increase in the number of videos uploaded is 20 times what it was before. Despite the fact that Google+ did not get the impressive start it may have deserved, it is certainly making up for lost time.

The numbers are not far behind

If we compare Facebook and Google+, most skeptical people will have a laugh and assume that Facebook has to be the dominant party. However, while Facebook had 1.15 billion registered users as of September 2013, Google+ had 1.01 billion registered users. Compare that to the 70 million registered users at Pinterest, the 150 million registered users on Instagram and the 500 million users on Twitter, and you may begin to see a pattern.

People are flocking towards Google+

While Facebook is receiving nothing but complaints in the last year or so, near 800,000 people sign up for Google+ every month. This is very much a growing network and you have the option to be present early on.

Make sure to click your +1

Google understands how important recommendations from friends and family are. This is why they made is extremely easy to share or promote content with others online. In fact, they have made it so easy that people are now clicking the button more than 4 billion times a day.

You do not want to be left out

We do not believe in business peer pressure, but there is a good chance that you will be seen as outdated if you are not on social media. About 70 percent of all brands have a presence on Google+. Why not be present where your customers and competitors are already engaging each other?

10-Step Checklist For Your Website Redesign

Some people will say “If it isn’t broke, don’t fix it” – but the truth is that this is inaccurate when it comes to your website…

Every once in a while, you need to redesign your website. Perhaps you need to renovate the site to make it look modern, perhaps you are moving to a new Content Management System, or perhaps you are rebranding your product or business. Whatever the reason is, a website redesign is ultimately inevitable.

Depending on your efforts, your new design could be a terrible failure or a massive success. In order to help you with this process and ensure that you get the website that you need, we have our checklist that takes you through these ten steps of the redesign process.

Step #1 – Determine your current metrics

Before you do anything, you need to know your current performance metrics. How would you measure the success of a redesign if you have nothing to compare it to? This includes:

  • Your current SEO rankings of keywords that matter to you
  • Average time spent on site
  • Bounce rate
  • Unique visitors
  • Total sales generated from your website

Step #2 – Determine your goals for the website

Even if just don’t like the way your website looks, you will still need a good reason for a redesign. If you just want to redesign your website because ‘you have not done it in a while’ that does not give you any measurable success. Instead, focus on goals that you want to achieve and go from there. You may need to look at the aforementioned performance metrics and see where you want to improve.

Step #3 – Inventory your assets

While you may improve your marketability with a redesign, there are many ways that it may hurt your company. Remember that your current website is an asset, one you have been building for a long time. If you start removing pages that were very popular without replacing them, you may notice that your SEO results drop.

Step #4 – Have a look at the competition

No, obsessing about your competitors is not going to help you. Nevertheless, it is nice to know how you compare to the rest of your market. You can compare their websites to yours and determine what you like. HOWEVER, this does NOT mean that you just copy them. Instead, take what you like from them, and see if you can improve on it.

Step #5 – Understand your Unique Value Proposition

People do not simply come to your website because they are bored. They need to know what it is you offer. What is the reason that they should spend time on your website instead of going to your competitors? This helps people determine how to communicate with your website.

Step #6 – Design your website around others

Remember that if you are selling a product or service, your website is not just about you. Your visitors are preoccupied with the question of what is in it for them. When you try to put yourself in their shoes, you are creating a buyer persona – a fictional representation of your ideal customers. These are based on actual online behavior and real customer demographics along with some educated speculation about their personal concerns, motivations, and histories. You do not have to limit yourself to a single buyer persona. Your website is the perfect way to address different personas. Just offer content in such a way that it may relate to each of them.

Step #7 – Get your SEO in order

Remember that metrics matter. Yes, we would rather have two paying customers than 100 browsers, but that does not mean that SEO is not important. Make sure that you do some research on what the best way to drive traffic to your website is. What are your customers searching for online?

Step #8 – Develop your call to action

These elements on your site drive your visitors to take action. Whether this means buying a product, contacting your sales staff, or downloading a file. You do not just want your website to be bland information. Your site needs to engage your customers. Some of the potential opportunities include:

  • Contact us for more information/ a free consultation
  • A free trial
  • Email newsletter subscriptions
  • Direct purchase of a product
  • Contest and promotions
  • EBooks and whitepapers

Step #9 – Have an ongoing content strategy

Once you have your website, you do not just want it to sit there. You need more information (provided it’s valuable) because it is going to lead to more traffic. Maybe you can include some public relations information, perhaps you start a blog that helps establish you as an expert in your field. Whatever you do, do not let your website become stagnant.

Step #10 – Go beyond basic

You need to think beyond the basics. You need more than then a ‘hello’, product page, and contact us page. Start a blog, have your calls-to-action, create landing pages for your products allow others to increase the reach of your content by adding a RSS subscription. The point is, do not allow yourself to be a bland, easily forgotten site. The web is already filled with those.

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