Google SEO – Don’t Forget Conversion

Google SEO (Search Engine Optimisation) is all about improving your site’s ranking in the SERPs (Search Engine Result Pages), right? Well…yes… but SEO has evolved into a process that involves far more than just improved rankings. In 2009 SEO is all about improving revenues and bottom-line profits for any business who takes their marketing online.

It’s funny to hear some commentators declare that Google SEO is dead, or no longer relevant. As an SEO company who have worked with hundreds of businesses, nationally and internationally, from home-based businesses to multi-national conglomerates with $Billions in assets…we can tell you the demand for SEO services has never been stronger.

But those companies tend to have a better understanding of SEO than they did 5 or 10 years ago. They realise that it’s not hocus-pocus and that it’s not just about improving your position on a list. It’s about conversion. That is…converting a visitor into a customer. And they realise that SEO is a long-term, on-going process that focuses on business results, not just rankings.

SEO is evolving and leaving the shoddy, short-sighted opportunists behind. Sure, your ranking in Google for your targeted keywords is as important as ever…the fundamentals haven’t changed that much… but that’s just the start of the process. It’s the end of the process that really matters; whether that’s a sale, a referral, a subscription…or the achievement of whatever objective you have set for your website.

Yes, the definition of Google SEO is changing. Perhaps the acronym will evolve into something completely different. But at the end of the day it’s all about helping businesses achieve success in the ever-changing online marketing environment, using whatever tools and resources are available. And that fundamental truth isn’t about to change any day soon…