Accord Accounting had operated the Easy Tax website for several years and had experienced no identifiable business leads generated from their online presence. Visitor levels were negligible and the site was difficult to edit and keep up to date

SEO Strategy:

The SEO Works team quickly identified that the overall look and feel of the site was quite acceptable to the target audience but that the potential to convert visits into business leads was “muddied” by the cluttered home page and sub-pages. The “back end” of the site was extremely clumsy and difficult to update making it hard to keep the site content fresh. In addition, the original site had only limited “hooks” available to enhance the Search Engine Optimisation of the site and grow online visits.

In this case, the solution required a completely new “back end” driven by the SEO Works Content Management System (CMS) including a database-driven enquiry tracking system, whilst retaining a simplified version of the original site look and feel. This update allowed SEO Works to then implement a tailored SEO program that involved rewriting the content focussing on the major search terms for the target markets (both on-page text and off-page meta tags/coding). In addition, SEO Works undertook an initial Inbound Link Building campaign.

SEO Outcomes:

In less than two months, site visits grew from around 20 per day to over 150 per day and are continuing to grow. Perhaps more importantly, the new Easy Tax website has now become Accord Accounting's most effective marketing initiative, generating new business leads specifically from their target markets – small business, tradesmen and builders, IT contractors, property investors, medical professionals, SOHO consultants and expatriate business people.

Sample search terms:

"lodge business activity statement” – Google Page 1, position 6

“expatriate accountants” – Google Page 1, position 1

“accountants builders sydney” – Google Page 1, position 5

"accountants tradesmen sydney" - Google Page 1, position 1

"sydney accountants medical" - Google Page 1, position 5

Investment:

Content Management System driven website - $6000

Rewriting of on-page text and off-page meta tags - $3000

Inbound Link Building campaign - $1000

Return On Investment - based on data from the first two months of the new website being live, together with the SEO campaign initiatives completed, the business generated over the first year will conservatively exceed $250,000 or 25 times the initial investment

Testimonial:

“We were really excited when we received our first ever business lead from our website…and then they kept on coming! We are now adding more team members to cope with our growth.”
– Rose Chad, CEO

The team at SEO Works are more than just SEO Consultants…yes, we analyse, plan and document the Search Engine Optimisation strategies that companies need to succeed online because we know how Search Engines work…but we also get stuck in and implement our recommendations. So, whether you are seeking Custom SEO Consulting Services or the best SEO Packages, Search Engine-friendly web design and development, SEO Inbound Link Building Programs, SEO Keywords Research or Search Engine-friendly Content Management Systems, we have the SEO Specialists and SEO Experts you really want.

You need an SEO Services Company that delivers results…you need SEO Works.