Kate O’Brien – Business Analyst

SEO for me is about making sure once you build it, people will come. It isn’t a field of dreams out there; it is a mix of a whole range of factors, working hard towards increasing website rankings to stay ahead of competitors.

Why does SEO appeal to you so much?

As a frequent online shopper, SEO appeals to me because I want to see relevant results when I search. I don’t want to waste time looking at irrelevant websites or being directed to web pages with products and services that are inconsistent with my search terms.

When you are not up to your elbows in keywords what do you do?

Spending time my husband and three children. We all love the park and catching up with friends and family. I do enjoy cooking but usually like someone else to try a recipe first!

Three things that make you tick?

I like learning new things and trying to keep at least one step ahead of the children at all times! As well, I like socialising; you won’t see me sitting on a deserted island for more than a couple of days. I also love counting down to holidays particularly travelling to Bali and forever counting down towards the next one.

Favourite food?

The freshest of Thai and authentic Balinese food which is best enjoyed in Bali of course.

If you could host a dinner with any three people, who would you choose and why?

The three people I would choose are Michael J Fox, he’s inspiring, funny and a real family man, Mark Zuckerberg now I have seen the Facebook movie, now I want to meet him and English singer/songwriter Adele could just sing in the background.

If given the chance to skip work for a day, how would you spend the entire day?

If I could skip work for a day, I’d spend it with the family at the beach in the sun. I’d choose a beach conveniently located close to a day spa that we could go to if the weather suddenly turned.