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7 Deadly Sins of Bad Web SEO
August 24, 2010 by seoworks
Filed under SEO Tips & Ideas
Are you guilty of any of these seven deadly sins of Web SEO?
We’ve all heard of the 7 deadly sins of greed, sloth, lust, envy, gluttony, wrath and pride but how does this relate back to Web SEO? Good question. In their desperation to increase Search Engine rankings quickly, some companies can be sinful or use black hat or dubious methods to achieve their high rankings or become smug, boastful or complacent about their page #1 ranking. But are these really long-term strategies for success? Read more and find out.
Greed: Paid links or linking to bad neighbourhoods
Greed is never good especially when it comes to link building. It’s best that a natural link building profile is built over time with links to credible and trustworthy websites that are related to your industry. Paying for links may seem like a good idea at the time but you may be linking to bad neighbourhoods or disreputable sites like gambling or pharmaceutical sites. Read more about link authority.
Sloth: No back links
Not having a link building program in place is just pure sloth. In simple terms, a link from a website which is trustworthy, credible and has link authority is seen as a validation of your website by Search Engines. Maintaining a link building campaign should only take a few hours per week but it can pay dividends in increasing your Search Engine ranking and improving your Web SEO. Read more about link building strategies.
Lust: Using black hat SEO techniques
You may be lusting over your competitor’s rankings but taking the easy way out and using black hat techniques to improve your Search Engine rankings is never the answer and not a long term solution. These techniques may include keyword stuffing (see below), cloaking, using link farms or doorway pages on your website. Read more about black hat SEO.
Envy: Eyeing your competitor’s rankings
Envying your competitor’s number one ranking can lead to many hours of unhappiness. However, you can put your envy to good use in Search Engine Optimisation. By analysing your keyword competitor’s on page and off page Web SEO, you can improve the optimisation of your website and your Search Engine position. Read more about competitor analysis.
Gluttony: Keyword stuffing
SEO copywriting is not about keyword density, it is about using keywords throughout the copy in a natural and seamless manner that is unobtrusive to the reader. By spamming your copy with the same keywords, you not only risk offending the reader but you can arouse suspicion with the Search Engines who may not index your page or give it a lower ranking. Read more about Search Engine keywords.
Wrath: Duplicate copy
Not only will you incur the wrath of other websites if you are caught duplicating their copy on your website, Web pages with duplicate copy will not rank as well on a Search Engine. Search Engines prefer content which is original, interesting and updated regularly and not only will your website be ranked higher as a result, it will also serve as excellent link bait. Read more about SEO copywriting.
Pride: No ongoing SEO maintenance
You know what they say – pride comes before a fall. In the context of Search Engine Optimisation, this can only mean one thing – a drop in Search Engine rankings. You may be patting yourself on the back for having a page #1 ranking for important keyword phrases but it’s never a good idea to become complacent. Web SEO requires ongoing effort. Read more about SEO maintenance.
You may be guilty of one or even seven of these deadly sins but there is always time to redeem your ways and save your SEO soul. A good SEO company can get you back on the straight and narrow and show you the best ways to optimise and manage your site for long-term results. Contact us to keep you from the perils of committing these deadly sins and making sure you get the most out of your Web SEO.
SEO – Search Engine Optimisation – Financial Planning
August 23, 2010 by seoworks
Filed under Client Profiles
SEO – Search Engine Optimisation - Financial Planning
Financial Planning, Property Investments and Superannuation advice
Allied Wealth is a firm that assists Australians achieve financial independence while they are still young enough to really enjoy the results of their efforts. Whatever your goals Allied Wealth and your personal financial advisor can develop a tailor made strategy for you to achieve what you want out of life.
If you operate a financial planning company, then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases, just like this page may have done for your search…and just like Allied Wealth does for their keywords. Discover how SEO Works can help you to drive more leads, conversions and revenues online. Contact us today.
Allied Wealth are experts in property, investments, superannuation and insurance. We assess your current financial position, discuss where you want to be and facilitate the process to get you there as soon as possible by capitalising on the opportunities available to you. Our expertise extends to:
- Property Investment advice
- Financial Planning
- Self Managed Superannuation Advice
- Commercial Finance
- Tax Planning
- Investment Seminars
So, for the best Sydney financial advisors turn to Allied Wealth. We are aware that each client is different and has unique needs, desires and varying appetites to risk. A tailored approach ensures all of our clients enjoy the benefits of a well executed strategy and are able to reap the benefits of our financial services.
To speak with one of our experienced Allied Wealth financial advisors, contact us today on 1300 886 149 or fill out our contact form.
SEO – Search Engine Optimisation – Bars
August 18, 2010 by seoworks
Filed under Client Profiles
Central Coast Bars, Pubs & Bistros…
Searching for the top bars, pubs, nightclubs and bistros on the NSW Central Coast? Experience the best entertainment at Crowne Plaza’s Florida Beach Bar & Grill at Terrigal.
If you are in the club & pub industry, then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases like this page did for your search…and just like Florida Beach bar does for their keywords. Discover how SEO Works can help you to drive more leads, conversions & revenues online.
About Florida Beach Bar & Bistro
Crowne Plaza’s Florida Beach Bar in Terrigal on the NSW Central Coast lets you enjoy first class entertainment, top quality & value-for-money dining and great special events. The Florida Beach Bar lounge proudly boasts the best entertainment on the whole of the Central Coast.
Check out the What’s On guide for news and happenings on the Central Coast.
Targeted keywords:
- Central Coast bar
- Central Coast nightclubs
- Central Coast entertainment
- Terrigal bistro
- Terrigal bar
- bistro Central Coast
So if you are searching for a fantastic night out in Terrigal on the Central Coast then Crowne Plaza’s Florida Beach Bar & Bistro is a top choice.
SEO Works is proud to deliver SEO Services to Florida Beach Bar, assisting them to raise their online profile and contributing to their growth and development.
SEO – Search Engine Optimisation – Apartments
August 10, 2010 by seoworks
Filed under Client Profiles
Executive Apartments…
Are you looking for the top Sydney executive furnished apartments? Westprecinct are experts in extended stay corporate housing.
If you are in the corporate housing industry, then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases like this page did for your search…and just like Westprecinct does for their keywords. Discover how SEO Works can help you to drive more leads, conversions & revenues online.
About Westprecinct Residences
Westprecinct has an enviable reputation for the absolute best furnished residences in Sydney’s inner west. With a focus on long term stays for executives and their families, Westprecinct Residences offer fully furnished accommodation of the finest quality with an emphasis on contemporary furnishings.
As a specialist provider of fully furnished executive & luxury homes in Sydney, Westprecinct residences are ideal for executive accommodation and corporate housing and offer a viable alternative to serviced apartments.
Targeted keywords:
- executive apartments
- furnished executive apartments
- furnished apartments Sydney
- executive furnished apartments
- extended stay apartments
- furnished corporate housing
So if you are looking for the top executive apartments in Sydney’s inner west look no further than Westprecinct Residences.
SEO Works is proud to deliver SEO Services to Westprecinct Residences, assisting them to raise their online profile and contributing to their growth and development.
SEO – Search Engine Optimisation – Maine Hotels
August 2, 2010 by seoworks
Filed under Client Profiles
Kennebunkport Maine Hotels…
The White Barn Inn & Spa is renowned for quality accommodation and fine dining in the Kennebunkport region of Maine USA.
If you are in the hotel industry, then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases like this page did for your search…and just like The White Barn Inn does for their keywords. Discover how SEO Works can help you to drive more leads, conversions & revenues online.
About The White Barn Inn
Planning a visit to the historic coastal town of Kennebunkport in USA? Whether it is for a holiday, a romantic weekend getaway or just a mid-week escape from the big cities, the Kennebunkport region in Maine USA has much to offer.
The White Barn Inn & Spa, one of the top Kennebunkport hotels and inns is where you can experience everything that Maine USA has to offer: great shopping, fine restaurants, a wide variety of things to see and do and the many Maine annual events that Kennebunkport hosts every year.
The White Barn Inn & Spa features luxury accommodation, fine dining and great special offers, deals and packages.
Targeted keywords:
- Kennebunkport hotels
- Kennebunkport accommodation
- Kennebunkport luxury spas
- Kennebunkport restaurants
- Kennebunkport hotel packages & deals
- Kennebunkport Maine attractions
So if you are looking for the finest luxury accommodation in coastal Maine USA look no further than The White Barn Inn & Spa.
SEO Works is proud to deliver SEO Services to The White Barn Inn, assisting them to raise their online profile and contributing to their growth and development.
SEO – Search Engine Optimisation – NSW Hotels
August 2, 2010 by seoworks
Filed under Client Profiles
Central Coast Hotels
Crowne Plaza Hotel Terrigal provides top value accommodation on the NSW Central Coast & is the perfect venue for weddings & conferences.
Visiting the NSW Central Coast for business or pleasure? Crowne Plaza Terrigal is perfect for all your accommodation & dining needs.
If you are in the hotel industry, then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases like this page did for your search…and just like Crowne Plaza Terrigal does for their keywords. Discover how SEO Works can help you to drive more leads, conversions & revenues online.
About Crowne Plaza Terrigal
Crowne Plaza Terrigal is a top choice for your accommodation needs on the NSW Central Coast.
Crowne Plaza Terrigal is positioned on the beach overlooking the calm waters of Terrigal Beach on the NSW Central Coast. It is one of NSW’s most popular weekday or weekend destinations, and is a great place to unwind, recharge or be romanced.
Crowne Plaza Terrigal is the only beachfront four star hotel on coastal New South Wales that has every guest room facing the ocean with a private balcony. The hotel had a major refit in early 2009 and is sought after for those wishing to escape for a short break or getaway from the city.
Targeted keywords:
- Terrigal hotels
- Terrigal accommodation
- Central Coast restaurants
- Central Coast bars
- Central Coast conference venues
- Central Coast hotels
So if you are searching for the perfect accommodation on the NSW Central Coast contact Crowne Plaza Terrigal today.
SEO Works is proud to deliver SEO Services to Crowne Plaza Terrigal, assisting them to raise their online profile and contributing to their growth and development.
Accounts and Advice
July 30, 2010 by seoworks
Filed under Client Profiles
Accounts & Business Statements don’t have to be a headache
Accounts & Advice offers bookkeeping and payroll services in Melbourne. No matter your businesses nor its size, A&A are the professional, qualified bookkeepers to handle your businesses bookkeeping needs.
If you are in the financial industry in Brisbane, Perth or Adelaide, then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases like this page did for your search…and just like Accounts & Advice does for their keywords. Discover how SEO Works can help you to drive more leads, conversions & revenues online. Contact us today.
Their team of highly experienced and qualified Melbourne bookkeepers delivers a service second to none. With knowledge of Australian accounting and tax systems, they are indispensable for supporting your accountant during tax time.
A&A offers outsourced bookkeepers on long and short term basis as well as offering their bookkeeping services to all Melbourne companies, from tradesmen to financial companies, from childcare to restaurants. Your business can benefit from:
- pay roll services
- book keeping services
- accounts payable & receivable
- BAS/GST/IAS services
- and more…
For all your bookkeeping requirements, contact Accounts and Advice today on 1300 629 454.
SEO Works is proud to be the SEO Company to deliver SEO Services to Accounts and Advice, assisting them to raise their online profile and contributing to their growth and development.
Accounts and Advice
Level 28, 303 Collins Street
Melbourne, Vic 3000
Ph: 1300 629 454
Fax:03 9923 2780
W: www.accountsandadvice.com.au
SEO marketing – Why website SEO is not a one-off event
July 25, 2010 by seoworks
Filed under SEO Tips & Ideas
Like every good investment, SEO marketing requires ongoing maintenance to get the most out of your marketing dollars.
Hiring an SEO company is an important SEO marketing strategy. However, to get the most out of your marketing budget and value from your investment, it is vital that you not only implement the suggestions that your SEO expert has made but also focus on ongoing website SEO activities. Here are 5 simple steps you can take to maximise your online marketing investment.
Creating new content
With the launch of Google Caffeine, it is more important than ever to update your website with fresh, new and original content to keep abreast of your competitors. An expert SEO company should show you how to write keyword rich content for your website. Look for ongoing opportunities where you can add fresh content to your website and update your content. This may include adding the following to your website:
- media releases
- testimonials and case studies
- blog articles
- seasonal offers
- competitions and promotions
New content should not only be created for your website but you should also update any other related online marketing properties that you may have such as a Google Places page, video hosting pages and social media networking accounts.
Competitive keyword analysis
Keyword selection is an ongoing process and your list of keywords should be continually expanding and growing. A professional SEO expert will show you how to use keyword research tools and check whether the keywords you are targeting are still relevant for your website and whether there are any missed keyword opportunities that you can capitalise on. Keyword research includes analysing your website and also doing competitor analysis.
Link building strategies
A good SEO marketing company will tailor a link building strategy for your online business that will provide links back to your website from trustworthy and relevant websites. Link building is an important part of SEO and it is up to you to not only maintain and audit your existing link portfolio but to grow and increase your link profile. These strategies may include:
- writing quality blog posts
- blogging on related websites
- writing guest posts
- participating in forums
- social networking
Every three to six months depending on how large your website is, you should check for broken links and that you are not linking to bad neighbourhoods and that link submissions to directories are still current.
Analysing Web data
This is very important for the ongoing optimisation of your website. A specialised SEO company should work with your website developer to firstly install Google Analytics on your website and show you how to analyse your Web pages. This data can be used to evaluate the success of online marketing strategies and understand where to best allocate your online marketing budget. This will include analysing the following:
- traffic sources
- visitor analysis
- content analysis
- conversion tracking
Google Analytics provides great insights into where your site visitors come from, and what they are interested in – this provides major input in your SEO marketing strategy. You need to regularly review the data a minimum of once a week and adjust your internet marketing strategy accordingly.
On page optimisation
Ongoing page optimisation is important for the SEO marketing of your website. A professional SEO company should teach you how to a regular health check or SEO audit of their websites every three to six months. The duration would depend on how many pages your website has and if the website needs to be updated. Your SEO company will show you how to Web pages with an SEO-friendly infrastructure such as:
- correct filename structures
- optimised title tags and headings
- optimised meta description tags
- keyword rich anchor links
- alt tags on all images
As aforementioned, you also need to run regular checks to see whether there no broken links on the website and whether there are any more opportunities to add new content.
Getting the best SEO results requires an ongoing commitment. At SEO Works, our Business Analysts have years of experience and are taught to share their knowledge and expertise with our clients so you can be confident in maintaining the SEO of your website. Contact us to find out more about our SEO Growth Plans and SEO Maintenance Plans and how we can help you with your SEO marketing strategies and improve your return on investment.
The Flower Factory
July 24, 2010 by seoworks
Filed under Client Profiles
Making flower delivery easy, with style and quality…
For in excess of thirty years The Flower Factory has been producing and making deliveries of exceptional flower arrangements and flower bouquets across Sydney, Australia wide and internationally through their long term relationship with Interflora.
If you are in the florist industry, then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases like this page did for your search…and just like The Flower Factory does for their keywords. Discover how SEO Works can help you to drive more leads, conversions & revenues online. Contact us today.
Their troupe of highly expert florists are held in high regard and are know for having a keen eye when choosing the best flowers at the markets and have assembled and enviable range of original and imaginative flower arrangements without peer. From modern and elegant Gerbera and Tulip bouquets through a varied selection of boxed Roses to personalised corporate flower arrangements to welcome business clients, The Flower Factory has the understanding and ability to satisfy every taste in flowers.
And when money is a bit scarce and you want cheap flowers online, The Flower Factory has a terriffic range of inexpensive flower arrangements below $60; choose from Tulip Bouquets, Anthurium Plants or even a cute Pail Of Variegated Gerberas, all reasonably priced and ready for same day delivery.
So, when it is time to send flowers or you want to have flowers delivered and same day or next day delivery is required then contact the professional, skilled and thoughtful florists at The Flower Factory now. Pop in to one of their easy to find flower shops or order flowers online using their stylish but straightforward website.
SEO Works is proud to be the SEO Company to deliver SEO Services to The Flower Factory, assisting them to raise their online profile and contributing to their growth and development.
Company Profile Keywords: Flowers, Florists, Flower Delivery, Flowers Online, Online Florist
The Flower Factory
Head Office
25 Atchison Street
St Leonards NSW 2065
Ph: +61 2 9431 2000
W: www.florist.com.au
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SEO – Search Engine Optimisation – Online Booking Systems
July 15, 2010 by seoworks
Filed under Client Profiles
SEO – Search Engine Optimisation – Online Booking Systems
Hotel accommodation booking management & online booking systems…
The internet is the fastest growing source of bookings for accommodation providers today and more hotel rooms are being booked on the internet than ever before. Siteminder offer the right solution for your online accommodation management and hotel booking systems.
If you are in the online hotel booking systems industry, then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases like this page did for your search…and just like SiteMinder does for their keywords. Discover how SEO Works can help you to drive more leads, conversions & revenues online. Contact us today.
About SiteMinder
Siteminder provide a world of online distribution at your fingertips which is cost effective and profitable. Managing room availability on multiple online booking sites is complicated, costly and time consuming. SiteMinder’s Channel Manager is the perfect tool for managing hotel room availability and pricing through a single user friendly webpage.
With the internet growing so rapidly and hotel rooms being booked online increasing then The Booking Button is your solution to an instant booking facility on your website. It is the most effective and simple way to provide your guests with a secure, quick, and easy-to-use booking experience, therefore converting more website visits into bookings for your property.
Targeted keywords:
- Online hotel booking system
- Channel management software
- Central reservation systems
- Hotel distribution software
- Hotel website booking engine
- Hotel accommodation management system
- PMS integration
- CRS integration
SiteMinder has the right solution for your online strategy. Hotel accommodation management and online hotel room booking has never been easier. You can trial both the SiteMinder Channel Manager and The Booking Button for free.
SEO Works is proud to deliver SEO Services to SiteMinder, assisting them to raise their online profile and contributing to their growth and development.
