SEO - Search Engine Optimisation - Florists... Get FOUND...

SEO Case Study | Online Florist

Client The Flower Factory
URL www.florist.com.au
Segment Online Florist
Status Ongoing SEO Program
Background The Flower Factory is one of Australia’s largest florists and have been arranging fast flower delivery throughout Australia since 1977.

Recognising that the traditional referral channels were being circumvented by the Search Engines, The Flower Factory decided to focus on the web as their main marketing resource. In preparation for Valentine’s Day, we ramped up our SEO efforts to focus on Valentine’s Day related keywords with an astonishing result.

seo & web conversion results

Page 1 results on google.com for

  • florist
  • florist deliveries
  • florist shops
  • valentine’s day flowers
  • romantic flowers Sydney
  • deliver roses Sydney
  • florist online Sydney
  • florist delivery Sydney
  • send flowers Sydney
  • online flower delivery Sydney

And appearing on Page 1 for over one hundred more high demand keyword phrases

 Visits

  • Over 42% year on year growth

Page views

  • 5.49 page views per visit

Conversion

  • Conversions up 73.12% in the 14 days leading up to Valentine’s Day compared year on year

Specialisation

  • Positioned as a leading online florist providing same day flower delivery.

featured solution:
Genesis 10 Package

Ideal for segment-specific websites with up to fifty pages or larger sites sections focusing on a specific segment. More…



What a difference! Not just in terms of design but also in the quality and volume of new business enquiries. You guys know your stuff all right.

Edward T, Sydney, Australia
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