Wordpress SEO – a great tactical SEO strategy

Have you ever considered using WordPress in your overall SEO strategy?

WordPress SEO should definitely take part in your overall Internet Marketing Strategy: as a great tool already designed for SEO, WordPress has many features and advantages you can take advantage of.

WordPress is a blog platform. A great blog platform, because it is well-architectured, well-built and flexible. It cumulates the advantages and power of traditional websites and blogs. That’s true: when designing your site with WordPress, you can make it look like a normal blog… or you can make it look like a website. The flexible template system makes it easy as ABC to change designs; and with the help of an advanced web designer, you can make your WordPress blog unique and appealing to your users.

Blogging has now become a key element of an effective SEO strategy and it couldn’t be done easier than with WordPress. WordPress indeed allows you not only to create posts but also to easily optimise them around your targeted keywords. Let’s see a few of the SEO Advantages with using WordPress…

Advantages of using WordPress for SEO purposes

WordPress is a powerful platform

It is extremely easy to create or edit posts, manage categories, media and comments in WordPress. With a simple yet intuitive interface, you’ll get started in minutes.

WordPress is widely used

Having been downloaded a few million times (!), WordPress is widely distributed and supported.

WordPress has fully customisable templates

Yes, you have access to the full source code of WordPress and the templates. Use them as they are or if you are a bit tech yourself, dive into the code and make it be the way you like! Or even better, ask a bunch of SEO specialists to help you get the most out of it…

WordPress can easily be crawled by Search Engine spiders

With WordPress built-in SEO optimised navigation system, you are free to decide how the links appear as well as their structure. And don’t worry: spiders will find and follow them…

WordPress posts are favoured by Search Engines for quick listing

WordPress SEO is easy: this blog platform is so well optimised by itself for the Search Engines, than you’ll get listed in the SERP within a few days, even without submitting your website anywhere! For your information, we usually see our own posts in Google after a couple of hours… Talk about a SEO advantage!

WordPress has tons of SEO related plugins

You want to create sitemaps and automatically ping servers? Can do. You want to filer spam? Can do. You want to display videos? Can do. You want to individually manage your META tags? Can do. There are tons of plugins available – easing WordPress SEO process.

WordPress favours content syndication

Content syndication is the distribution of your content to others, including blog followers or even Search Engines. WordPress allows you to automatically notify your feed subscribers and your listed servers when you post a new article. Now that’s content distribution!

WordPress is free

Sounds too good to be true? WordPress is open-source software, created and supported by a huge community of technicians over the world. You may start using it today, without paying anyone a license fee. Ever.

A few tips for the road…

Download and install WordPress with a stand-alone hosting account. You can find specific WordPress hosting products on the web for a few dollars a month.

Buy a domain name and use it for your blog. Better than a subdomain of your actual domain name and easier if you ever decide to split your website and blog in the future.

Interested, but not knowing where to start? Ask a WordPress SEO specialist.

So, in summary?

As you can read above, WordPress comes ready to embrace SEO straight out of the box. Its features and functions will guide Search Engine spiders through your posts, pages and categories: your site will be better and faster crawled and spiders will easily gather information they need to include your site within their index. WordPress SEO: a great tactical SEO strategy.

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