Magento SEO

Building an ecommerce website with Magento? SEO Works has the experience and expertise of optimising Magento-based websites…

So you want to create an ecommerce site and you’re deciding what platform to choose? Magento is a SEO-friendly platform built on open-source technology that can be fully customised. Online merchants can have total control over the look and feel of the website, the content and the functionality to drive traffic to the website, improve the user’s experience and successfully convert visitors to customers.

What is Magento exactly?

Magento is a feature-rich ecommerce platform that allows web developers the flexibility to tailor the site specifically to their client’s needs with different themes, extensions and other add-ons and adapt to the growing needs of the business without a total site redevelopment. Magento features intuitive Search Engine Optimisation, marketing and catalogue-management tools to develop powerful online stores that dominate the market.

So why choose Magento for your SEO ecommerce needs?

The very nature of an online business website in that they often have hundreds or thousands of products sometimes targeting different markets and lots of different categories makes SEO for ecommerce sites more complex. Best SEO practices still apply but due to the number of pages, the site may have more specific needs such as the use of microformats, URL canonicalization and unique link building specifications.

Magento has been designed with optimising websites in mind and built from the ground up to deliver successful SEO ecommerce outcomes such as high Search Engine visibility, optimised landing pages and a high conversion rate.

The software’s specific SEO ecommerce off the shelf features include:

• Tailored page titles and meta description tags for product pages and categories
• Default robot options
• Customised URLs and URL management
• Popular search terms page generator
• Google XML sitemap generator
• Google Webmaster Tools and Google Analytics integration

As well as out of the box Magento SEO solutions, the software allows web developers the flexibility to add on SEO plugins to enhance the software and tailor it to the online merchant’s individual needs.

And why choose SEO Works?

SEO Works is your Magento specialist. We have a team of SEO experts who have the competences to achieve rankings and results, and have already optimised Magento-based websites for our high profile clients with great success. Find out more about our ecommerce SEO Packages and how we can optimise your online business, enhance your Search Engine visibility and improve your conversion rate through Magento SEO.

Discover more about the leading edge advice our SEO consultants provide or Contact Us today to discuss your Search Engine visibility.

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