<\div>
Best SEO Company List – Australia – March 2010
March 8, 2010 by seoworks
Filed under SEO News & Views
Here are the Top 10 SEO companies in Australia* – as at February 2010
How do you judge which is the best SEO company in Australia? By their very own SEO results of course…
Check out the table below…from the results it seems pretty clear that if you want at least twice as many keyword phrases on Page 1 and 2 or 3 times as many top 3 listings as your competitors, then SEO Works is the right SEO company for you…
Methodology
We started with the Google Adwords Keyword Research Tool and picked the top keyword phrases searched for over the preceding 90 days related to either “SEO” or “Search Engine Optimisation.
We then added in some key geographic locations around Australia (generally used by searchers to refine their searches across most market segments) for the terms “SEO” and “Search Engine Optimisation”…
…also in reverse order giving a total of 50 keyword phrases targeted by SEO companies.
The next stage involved selecting every website that turned up in the first three pages of Google for these keyword phrases (there were 66 SEO-related websites that had at least one mention in the SERP’s). Then using independent SEO software – Advanced Web Ranking (AWR) by Caphyon – we recorded how many pages each SEO company had appearing in:
- first place
- the top three listings
- the top five listings
- on page one
- within the first two pages
- within the first three pages
AWR then calculates an SEO Visibility Score by first assigning a number of points to each of the first 30 positions, as follows:
- Position 1 = 30 points
- Position 2 = 29 points
- Position 30 = 1 point
- Positions below 30 have 0 points.
A Visibility Score is then determined by the sum of the points given to an URL by each search engine.
The Visibility Percentage is then determined by the sum of Visibility Scores from all the search engines divided by the maximum number of points that the search engines can provide.
* This data was last updated on 1 March 2010. Search engine results can and do vary over time.
Scribe SEO Review – Hassle Free WordPress SEO Copywriting?
March 3, 2010 by seoworks
Filed under SEO News & Views
Scribe SEO LLC have recently announced the launch of Scribe SEO – a plugin for WordPress that holds your hand through the optimisation process for your content, giving you a score out of 100, in your dashboard, before you publish…
Scribe SEO is a new SEO product that is designed to make SEO copywriting and publishing simple. It runs a real time analysis of your page for things like a breakdown on keywords, suggestions for fine tuning your focus on keywords, a SERP (Search Engine Results Page) preview and an overall score.
So can you completely switch off and write on autopilot? Perhaps not but if you are outsourcing your content and want to give it the SEO once over before you hit the publish button this could be a plugin for you.
Scribe SEO was originally developed for the Thesis Theme for WordPress, however it also integrates well with the Hybrid theme, the Headway theme and the free All in One SEO plugin.
This SEO tool would be very handy for anyone who outsources their SEO copywriting. You could run this tool before you publish to optimise the content without comprising the creativity of your writer’s style, helping to preserve the natural and creative flow of your content.
The program gives you an analysis of what the Search Engines think your topic is all about and then advises of the changes you need to make to better reflect the language used by searchers. The remaining content elements can then be tweaked based on best SEO practices. These include:
- page title: keyword usage, keyword placement and word count
- description: keyword usage, keyword placement and word count
- body of the text: keyword usage, keyword placement and keyword density
- hyperlink: Scribe SEO tells you the number of hyperlinks and prominence
Want a quick preview? Find out more about Scribe SEO here:
There are some common sense rules that still need to be applied and the first one is this…don’t aim for a perfect score. Agonising over a perfect 100 points will turn your content into a robotic, boring piece that is likely to backfire and leave you with a newfound list of unsubscribed readers. Take the advice on board, make it fit where it keeps with the natural flow and make a compromise where it doesn’t in order to preserve the context and quality of your content.
Overall, is it worth the money? If you are pressed for time and have multiple posts, multiple blogs and you update your content regularly then yes, this is an innovative plugin that has much to offer. However, if you are already an SEO expert and you are familiar and conversant with SEO copywriting principles, keep your credit card in your pocket. Although plugins like Scribe SEO can be useful, nothing beats great, original content written by an SEO copywriter.
Download a free trial of Scribe SEO, find out more about the Scribe SEO’s plans and prices or read about some other handy SEO plugins for WordPress to optimise your site and boost your website ranking in Search Engines such as Google, Yahoo and Bing. Contact us to find out about our SEO Packages and SEO Services including our professional SEO copywriting services.
SEO Works Client Profile – Highlander Plumbing
January 31, 2010 by seoworks
Filed under Client Profiles
SEO – Search Engine Optimisation – Plumbers
Highlander Plumbing has been offering the best Sydney Plumbing services for over 10 years…
The team of experts at Highlander Plumbing has been providing professional plumbing services across Sydney for over ten years.
If you are in the plumbing industry, then you too can benefit from turning up on the 1st page of Google for your targeted keywords such as “Melbourne plumbers” or “blocked drains”, like this page did for your search…and just like Highlander Plumbing does for their keywords. Contact SEO Works to discover how we can help you to gain more leads, conversions & revenues through online marketing.
Looking for a Sydney plumber you can trust? Have you ever experienced the frustration of trying to find a plumber in Sydney due to a plumbing emergency?
If you have, then you’d know that being able to call a 24 hour emergency plumber is a relief, particularly when if you have no idea what is causing that blocked drain, burst pipe or a multitude of other plumbing problems.
The friendly guys at Highlander can help you with clearing a blocked drain, gas fitting services, plumbing repairs, hot water systems, dual flush toilet cisterns, rainwater tanks, Vaporooter (blocked drain clearing), drain cameras, water filtration systems & more as they are your #1 Sydney Plumbers.
Make sure you check out their regular plumbing specials.
Highlander Plumbing provide services in the following areas…
Contact Highlander Plumbing today on 1300 362 250 or see Google location map.
SEO Works are proud to provide Search Engine Optimisation services to Highlander Plumbing, helping them to achieve their online goals.
Google SEO – Don’t Forget Conversion
June 12, 2009 by seoworks
Filed under SEO News & Views
Google SEO (Search Engine Optimisation) is all about improving your site’s ranking in the SERPs (Search Engine Result Pages), right? Well…yes… but SEO has evolved into a process that involves far more than just improved rankings. In 2009 SEO is all about improving revenues and bottom-line profits for any business who takes their marketing online.
It’s funny to hear some commentators declare that Google SEO is dead, or no longer relevant. As an SEO company who have worked with hundreds of businesses, nationally and internationally, from home-based businesses to multi-national conglomerates with $Billions in assets…we can tell you the demand for SEO services has never been stronger.
But those companies tend to have a better understanding of SEO than they did 5 or 10 years ago. They realise that it’s not hocus-pocus and that it’s not just about improving your position on a list. It’s about conversion. That is…converting a visitor into a customer. And they realise that SEO is a long-term, on-going process that focuses on business results, not just rankings.
SEO is evolving and leaving the shoddy, short-sighted opportunists behind. Sure, your ranking in Google for your targeted keywords is as important as ever…the fundamentals haven’t changed that much… but that’s just the start of the process. It’s the end of the process that really matters; whether that’s a sale, a referral, a subscription…or the achievement of whatever objective you have set for your website.
Yes, the definition of Google SEO is changing. Perhaps the acronym will evolve into something completely different. But at the end of the day it’s all about helping businesses achieve success in the ever-changing online marketing environment, using whatever tools and resources are available. And that fundamental truth isn’t about to change any day soon…
SEO Works is a specialist SEO company offering SEO services across Australia and around the world. Explore our SEO Packages or ask an SEO expert to assist you with your SEO marketing, web SEO or Google SEO needs.
SEO Works Client Profile – The Harbour Rocks Hotel
May 21, 2009 by seoworks
Filed under Client Profiles
Boutique Hotel Accommodation in The Rocks
Your boutique Sydney hotel awaits: boasting a fantastic location right in the heart of The Rocks and immediate access to the Harbour Bridge and the Sydney Opera House; The Harbour Rocks Hotel is your ideal Rocks Hotel Accommodation.
Stay in Sydney’s historic precinct, right where all the action is, in a heritage-listed building that was once Sydney’s first hospital.
Browse our Rocks hotel deals and packages for great value specials; next to Sydney Harbour and famous Sydney attractions. Rediscover the past and connect with Australia’s heritage with a walk through The Rocks, now one of the finest shopping and dining districts there is. Then get back to the hotel as the sun slowly sets on the Harbour horizon, just in time to enjoy casual dining in one of the most romantic Sydney restaurants, Lanes…
Thanks to its wonderful location, The Harbour Rocks Hotel is a much demanded Rocks meeting venue. Offering first class service and amenities, the hotel can accommodate small meetings in its fully equipped boardroom; its original sand stone walls, dating back to the 1850’s, will create a unique ambience for your delegates. Enquire online: our team of experienced event planners will be happy to assist with any queries.
So, if you’re looking for:
- The Rocks boutique hotels
- The Rocks events
- The Rocks hotel reservations
- The Rocks Ghost Tour Packages
- The Rocks weekend escapes
…you should definitely consider The Harbour Rocks Hotel.
SEO Works is proud to deliver SEO Services to The Harbour Rocks Hotel, assisting them to raise their online profile & present a clear and dynamic web image.
SEO Works is a specialist SEO company offering SEO services across Australia and around the world. Explore our SEO Packages or ask an SEO expert to assist you with your SEO marketing, web SEO or Google SEO needs.
Wordpress SEO – a great tactical SEO strategy
April 17, 2009 by seoworks
Filed under SEO Tips & Ideas
Have you ever considered using WordPress in your overall SEO strategy?
WordPress SEO should definitely take part in your overall Internet Marketing Strategy: as a great tool already designed for SEO, WordPress has many features and advantages you can take advantage of.
WordPress is a blog platform. A great blog platform, because it is well-architectured, well-built and flexible. It cumulates the advantages and power of traditional websites and blogs. That’s true: when designing your site with WordPress, you can make it look like a normal blog… or you can make it look like a website. The flexible template system makes it easy as ABC to change designs; and with the help of an advanced web designer, you can make your WordPress blog unique and appealing to your users.
Blogging has now become a key element of an effective SEO strategy and it couldn’t be done easier than with WordPress. WordPress indeed allows you not only to create posts but also to easily optimise them around your targeted keywords. Let’s see a few of the SEO Advantages with using WordPress…
Advantages of using WordPress for SEO purposes
WordPress is a powerful platform
It is extremely easy to create or edit posts, manage categories, media and comments in WordPress. With a simple yet intuitive interface, you’ll get started in minutes.
WordPress is widely used
Having been downloaded a few million times (!), WordPress is widely distributed and supported.
WordPress has fully customisable templates
Yes, you have access to the full source code of WordPress and the templates. Use them as they are or if you are a bit tech yourself, dive into the code and make it be the way you like! Or even better, ask a bunch of SEO specialists to help you get the most out of it…
WordPress can easily be crawled by Search Engine spiders
With WordPress built-in SEO optimised navigation system, you are free to decide how the links appear as well as their structure. And don’t worry: spiders will find and follow them…
WordPress posts are favoured by Search Engines for quick listing
WordPress SEO is easy: this blog platform is so well optimised by itself for the Search Engines, than you’ll get listed in the SERP within a few days, even without submitting your website anywhere! For your information, we usually see our own posts in Google after a couple of hours… Talk about a SEO advantage!
WordPress has tons of SEO related plugins
You want to create sitemaps and automatically ping servers? Can do. You want to filer spam? Can do. You want to display videos? Can do. You want to individually manage your META tags? Can do. There are tons of plugins available – easing WordPress SEO process.
WordPress favours content syndication
Content syndication is the distribution of your content to others, including blog followers or even Search Engines. WordPress allows you to automatically notify your feed subscribers and your listed servers when you post a new article. Now that’s content distribution!
WordPress is free
Sounds too good to be true? WordPress is open-source software, created and supported by a huge community of technicians over the world. You may start using it today, without paying anyone a license fee. Ever.
A few tips for the road…
Download and install WordPress with a stand-alone hosting account. You can find specific WordPress hosting products on the web for a few dollars a month.
Buy a domain name and use it for your blog. Better than a subdomain of your actual domain name and easier if you ever decide to split your website and blog in the future.
Interested, but not knowing where to start? Ask a WordPress SEO specialist.
So, in summary?
As you can read above, WordPress comes ready to embrace SEO straight out of the box. Its features and functions will guide Search Engine spiders through your posts, pages and categories: your site will be better and faster crawled and spiders will easily gather information they need to include your site within their index. WordPress SEO: a great tactical SEO strategy.
SEO Works is a specialist SEO company offering SEO services across Australia and around the world. Explore our SEO Packages or ask an SEO expert to assist you with your SEO marketing, web SEO or Google SEO needs.
Keywords in URL’s?
April 14, 2009 by seoworks
Filed under SEO Tips & Ideas
Does having keywords in a URL or page name improve your search engine position?
Keywords, keywords, keywords…finding an optimum balance between targeting the keywords you need to appear on Page 1 for and not looking like you are trying too hard to site visitors is a constant challenge…too many repetitions just ends up looking weird and you risk turning off visitors, increasing your “bounce” rate and reducing conversions of visits into dollars.
So where can you get a little extra keyword lift?
Firstly, try to secure a domain name with at least one of your “mega” keywords…it’s no coincidence that our blog URL is www.seoworks.com and that our main website is www.searchengineoptimisationworks.com.au …as you can see, both contain high volume critical keywords “SEO” and “search engine optimisation”…and we rank pretty well for these terms.
If you are in the hobbies business, for instance, then www.acmehobbies.com may give you that extra edge that www.acme.com would not…and if you are a hotel, try www.mayfairlondonhotel.co.uk rather than just www.themayfair.co.uk as you will indeed get some extra keyword mileage for the terms “London” and “hotel”.
So, should I change my URL?
Unless you are starting off from scratch, we don’t recommend changing a URL just so you can have some extra keyword leverage…having your keyword in you domain name is not so all-powerful that you should dump all your accumulated history and authority that you have developed over time. However, if you are planning a wholesale change to your online presence, it is worth considering.
Another option is to use a few keywords in your file names. Rather than name a sub directory /directory1/ try naming it with the keywords you are targeting with the pages within the directory such as /hotel-rooms/ or /teddy-bears/…and note the use of hyphens – these act as word separators whereas teddybears or teddy_bears look like big, unintelligible words to the Search Engines.
Apply the same approach to actual page names…for example /superior-hotel-rooms.html or /brown-teddy-bears.html …two or three keywords (the ones you are targeting with these pages) is plenty…don’t go nuts. You need to keep a level of reasonableness, not only for the Search Engines, but also for visitors…remember, if a page looks like web spam, smells like web spam and feels like web spam…then it probably is web spam and simply won’t engage with visitors. A couple of keywords in your file naming looks reasonable…more than five is too many.
And here’s a hint…
Google’s Matt Cutts, the head of Google’s Webspam team posted this video…
…where he mentions that keywords in the URL do indeed help.
Sensibly he goes on to say that web masters and SEO’s shouldn’t obsess over this, but should approach the subject of keywords in URL’s in context with the overall Google SEO elements required to improve your Search Engine results…technical structure, keyword rich relevant content and quality, focused links.
Yahoo submitted a patent claim by the name “Techniques for Tokenising URLs” that was been made available in March 2009. The patent submission contains information about how a Search Engine may examine keywords from the URLs of pages. Yahoo’s patent shows in detail how keywords can be extracted from URLs. That’s a strong indicator that Yahoo also considers the keywords that appear in URLs.
What does this mean for your website?
A Search Engine considers a wide range of on-page and off-page web elements to figure out what a page is about. The majority of keyword relevance is taken from the content of a web page but, in highly competitive segments, a Search Engine will also take into consideration the URL and file name of a web page to determine keyword relevance.
If you want to get the best possible rankings for your website, particularly for highly competitive keyword phrases, it can indeed help to include your targeted keywords in the URLs of your website.
But remember, as with everything in the SEO world, it is important not to overdo this so that Search Engines don’t get the impression that you are web spamming.
So, in summary?
Keywords in the URLs and file names of your web pages can indeed improve the ranking of your web pages in Google’s search results.
SEO Works is a specialist SEO company offering SEO services across Australia and around the world. Explore our SEO Packages or ask an SEO expert to assist you with your SEO marketing, web SEO or Google SEO needs.
SEO Works Client Profile – Benvengudo
April 13, 2009 by seoworks
Filed under Client Profiles
Your boutique Provence hotel awaits: centrally located at the foot of The Alpilles mountain range, with close proximity to all Provence attractions, Benvengudo is your ideal Provence accommodation.
Most of Provence cultural and historical wonders, such as Avignon or Arles, are only a short drive from our hotel in Les-Baux-de-Provence, thus making Benvengudo your ideal backdrop for visiting South of France.
With a choice of 24 hotel rooms and suites, all lovingly decorated with antique furnishings, Benvengudo will accommodate the most distinct traveller. Of course, every room offers all modern amenities you might expect from a luxury Provence accommodation; such as air-conditioning, ensuite marble bathroom, Wi-Fi internet connection and flat screen television.
Browse our Provence hotel deals and packages for great value specials, and book your next stay according to our Provence events calendar. Order a picnic hamper and have a walk through romantic landscapes… Have a round of golf on one of our stunning neighbouring courses… or discover Provence markets and local produce: the choice is yours.
Then head to the hotel for dinner and enjoy acclaimed Provencal cuisine by our renowned chef, alfresco by the pool, while the sun gently sets over the Alpilles as a backdrop…
So, if you’re looking for:
- Alpilles hotel
- Provence golf packages
- Provence hotel reservations
- Provence romantic getaways
- Les-Baux-de-Provence restaurant
…you should definitely consider Benvengudo.
SEO Works is proud to deliver SEO Services to Benvengudo Hotel, assisting them to raise their online profile and present a clear and dynamic web image.
SEO Works is a specialist SEO company offering SEO services across Australia and around the world. Explore our SEO Packages or ask an SEO expert to assist you with your SEO marketing, web SEO or Google SEO needs.
Find the Best SEO Company
March 12, 2009 by seoworks
Filed under SEO Tips & Ideas
With the rise of the Internet and web based businesses, SEO (Search Engine Optimisation) has become the buzzword for a generation. Everywhere you look somebody is claiming to be an SEO specialist or an SEO company that can get your website on to page one of Google’s search results for your keyword, so you can make millions and retire. The term is thrown around so much that it even loses its core meaning, but it is actually a very simple process.
SEO is the optimisation of onsite-content (domain name, content, Meta tags & coding, headlines, linking structure etc), and offsite content (backlinks and promotion) based around your company’s keyword, with the objective of getting your site high in the rankings for your keyword.
For example if you are selling Apple Pies, you’d want a domain name like “apple-pies.com” Meta tags with apple pies written in them, headlines with the term apple pies, and content with the keyword apple pies. You’d then want to get backlinks (other sites linking to yours) with the anchor text apple pies. There is a fine line between optimisation and spamming, and there are “blackhat” ways to get a leg up, but this is SEO in a nutshell. Anything else is just Internet scamming hype and should be avoided, at least if it has been labelled SEO.
So if you want a website optimised or made with SEO in mind, and you don’t have the understanding or time to do it yourself, you can seek out an SEO company to do the work for you. The following top tips should help you find a reputable SEO company that isn’t out to fleece you or outright scam you.
Submitting to 500 Search Engines?
Make sure they do professional & proper SEO; as mentioned above SEO is now a buzz word that companies use for all sorts of reasons. If a so called SEO company is offering to submit your site to 500 search engines, then they are not an SEO company. Submitting to search engines is an obsolete method and does nothing to get you ranked. Plus Google, Yahoo and MSN are the only search engines with enough market share to even make a difference. Stay away from these deals.
First Position Guaranteed?
Are they guaranteeing the world? A lot of underhanded SEO companies get customers by guaranteeing them amazing results. If an SEO company claims they can get you to the top spot on Google for any search term then stay away. It is impossible to guarantee such a thing. SEO is an ongoing process with thousands of other sites all gunning for the same position. Although you may be able to get the top spot, it comes with time, patience and a lot of effort. You can’t just pay $50 to somebody claiming to be an SEO expert. Also remember that they might be able to get you to the top with a term like “the best place to buy used cars in Penrith”, but that doesn’t mean it’s related to your business, or that anybody actually searches for that term.
Explaining the Methods
Do they outline their methods? A reputable SEO company will outline and discuss the methods they use to get your site ranked. Some will even show case studies and work they’ve done for past clients. However a bad SEO company is more likely to claim they have a “secret formula” or a “backdoor method.” These types of companies are either lying, or they have “blackhat” methods that will get your website banned from the search engines in the long run.
Keyword Research
Keyword Research – Good SEO companies offer keyword research. You may have the idea that your apple pie selling website should rank for the term apple pie, and although this will be used as the core word, short keyword phrases like this are very competitive. An SEO firm can do research to determine the most effective keywords for driving targeted traffic. For example not everyone searching for apple pies wants to buy one. They may want to make one, or read about its nutrition. A good SEO company will create a list of terms that work best for you, such as “buy apple pies in Australia.” This is likely to be less competitive, easier to rank for and more targeted towards your audience, allowing your website to attract more conversions.
Website Content
If you want the best deal, the company should also have packages that include content. In other words they create or write pages for you that are optimised for your keywords. You can’t rank for a keyword without content about the keyword on your website. This will usually come in the form of articles or landing pages.
Building Quality Links
As mentioned a big part of SEO is having other sites linking to your website with your keyword. It is not always that simple though. You need sites that rank well themselves, have good content and are related to your niche. Bad SEO firms might get you links on spam sites, irrelevant sites or using an automated process. These methods can either carry no worth at all, or get your site penalised by search engines for spamming. A good SEO firm will explain where your links are coming from a show you how to check them yourself.
Ongoing Process
The best SEO companies are those that work alongside you for the foreseeable future, so that you can meet your goals. SEO is an ongoing time consuming process. Any company that charges a onetime fee and claims to be finished in a week is not worth a penny.
This is not an exhaustive list and there are many other things to look out for, but if you follow this guide you should be able to pick out the bad SEO company from the quality SEO company.
[tags]SEO company, SEO companies, SEO firm, Search Engine Optimisation[/tags]
SEO Works Client Profile – The Sebel Cairns
February 19, 2009 by seoworks
Filed under Client Profiles
Your 5-star Cairns hotel awaits: boasting a central location with immediate access to Great Barrier Reef Cruise departure terminal and the CBD, The Sebel Cairns Hotel is your ideal Accommodation in Cairns.
Stay right where all the action is, next to two world-listed heritage wonders, the Great Barrier Reef and Daintree Rainforest, in one of Cairns’ foremost outstanding dining and luxurious accommodation experiences’ for travelling guests: The Sebel Cairns Hotel.
Browse our Cairns hotel deals and packages for great value specials, and stay next to all Far North Queensland attractions. Be as adventurous as you like… or spend the afternoon at our recently refurbished tropical pool: the choice is yours.
Then head to the hotel’s luxury day spa and choose your indulgence between decadent spa therapies and wellness packages… Our spa attendants will refresh and nourish your body and soul. Rejuvenate in Tropical North Queensland!
Thanks to its central location, The Sebel Cairns is a much demanded Cairns conference venue. Offering a choice of 10 fully equipped meeting rooms and first-class facilities, the hotel can accommodate your next Cairns event. Check our fantastic value conference packages or contact our team of event planning specialists; we’re eager to help.
So, if you’re looking for:
- Cairns hotels
- Cairns events accommodation
- Cairns hotel reservations
- Cairns romantic getaways
- Cairns luxury spa treatments
…you should definitely consider The Sebel Cairns .
SEO Works is proud to deliver SEO Services to The Sebel Cairns Hotel, assisting them to raise their online profile and present a clear and dynamic web image.
SEO Works is a specialist SEO company offering SEO services across Australia and around the world. Explore our SEO Packages or ask an SEO expert to assist you with your SEO marketing, web SEO or Google SEO needs.
