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SEO marketing – Why website SEO is not a one-off event
July 25, 2010 by seoworks
Filed under SEO Tips & Ideas
Like every good investment, SEO marketing requires ongoing maintenance to get the most out of your marketing dollars.
Hiring an SEO company is an important SEO marketing strategy. However, to get the most out of your marketing budget and value from your investment, it is vital that you not only implement the suggestions that your SEO expert has made but also focus on ongoing website SEO activities. Here are 5 simple steps you can take to maximise your online marketing investment.
Creating new content
With the launch of Google Caffeine, it is more important than ever to update your website with fresh, new and original content to keep abreast of your competitors. An expert SEO company should show you how to write keyword rich content for your website. Look for ongoing opportunities where you can add fresh content to your website and update your content. This may include adding the following to your website:
- media releases
- testimonials and case studies
- blog articles
- seasonal offers
- competitions and promotions
New content should not only be created for your website but you should also update any other related online marketing properties that you may have such as a Google Places page, video hosting pages and social media networking accounts.
Competitive keyword analysis
Keyword selection is an ongoing process and your list of keywords should be continually expanding and growing. A professional SEO expert will show you how to use keyword research tools and check whether the keywords you are targeting are still relevant for your website and whether there are any missed keyword opportunities that you can capitalise on. Keyword research includes analysing your website and also doing competitor analysis.
Link building strategies
A good SEO marketing company will tailor a link building strategy for your online business that will provide links back to your website from trustworthy and relevant websites. Link building is an important part of SEO and it is up to you to not only maintain and audit your existing link portfolio but to grow and increase your link profile. These strategies may include:
- writing quality blog posts
- blogging on related websites
- writing guest posts
- participating in forums
- social networking
Every three to six months depending on how large your website is, you should check for broken links and that you are not linking to bad neighbourhoods and that link submissions to directories are still current.
Analysing Web data
This is very important for the ongoing optimisation of your website. A specialised SEO company should work with your website developer to firstly install Google Analytics on your website and show you how to analyse your Web pages. This data can be used to evaluate the success of online marketing strategies and understand where to best allocate your online marketing budget. This will include analysing the following:
- traffic sources
- visitor analysis
- content analysis
- conversion tracking
Google Analytics provides great insights into where your site visitors come from, and what they are interested in – this provides major input in your SEO marketing strategy. You need to regularly review the data a minimum of once a week and adjust your internet marketing strategy accordingly.
On page optimisation
Ongoing page optimisation is important for the SEO marketing of your website. A professional SEO company should teach you how to a regular health check or SEO audit of their websites every three to six months. The duration would depend on how many pages your website has and if the website needs to be updated. Your SEO company will show you how to Web pages with an SEO-friendly infrastructure such as:
- correct filename structures
- optimised title tags and headings
- optimised meta description tags
- keyword rich anchor links
- alt tags on all images
As aforementioned, you also need to run regular checks to see whether there no broken links on the website and whether there are any more opportunities to add new content.
Getting the best SEO results requires an ongoing commitment. At SEO Works, our Business Analysts have years of experience and are taught to share their knowledge and expertise with our clients so you can be confident in maintaining the SEO of your website. Contact us to find out more about our SEO Growth Plans and SEO Maintenance Plans and how we can help you with your SEO marketing strategies and improve your return on investment.
Best SEO Company List – Australia – July 2010
July 2, 2010 by seoworks
Filed under SEO News & Views
Here are the Top 10 SEO companies in Australia* – as at July 2010
How do you judge which is the best SEO company in Australia? By their very own SEO results of course…
Check out the table below…from the results it seems pretty clear that if you want at least twice as many keyword phrases on Page 1 and 2 or 3 times as many top 3 listings as your competitors, then SEO Works is the right SEO company for you…
Methodology
We started with the Google Adwords Keyword Research Tool and picked the top keyword phrases searched for over the preceding 90 days related to either “SEO” or “Search Engine Optimisation.
We then added in some key geographic locations around Australia (generally used by searchers to refine their searches across most market segments) for the terms “SEO” and “Search Engine Optimisation”…
…also in reverse order giving a total of 50 keyword phrases targeted by SEO companies.
The next stage involved selecting every website that turned up in the first three pages of Google for these keyword phrases (there were 66 SEO-related websites that had at least one mention in the SERP’s). Then using independent SEO software – Advanced Web Ranking (AWR) by Caphyon – we recorded how many pages each SEO company had appearing in:
- first place
- the top three listings
- the top five listings
- on page one
- within the first two pages
- within the first three pages
AWR then calculates an SEO Visibility Score by first assigning a number of points to each of the first 30 positions, as follows:
- Position 1 = 30 points
- Position 2 = 29 points
- Position 30 = 1 point
- Positions below 30 have 0 points.
A Visibility Score is then determined by the sum of the points given to an URL by each search engine.
The Visibility Percentage is then determined by the sum of Visibility Scores from all the search engines divided by the maximum number of points that the search engines can provide.
* This data was last updated on 1 July2010. Search engine results can and do vary over time.
SEO – Search Engine Optimisation – Darling Harbour Accommodation
May 11, 2010 by seoworks
Filed under Client Profiles
SEO – Search Engine Optimisation – Darling Harbour Accommodation
Discover the delights of Darling Harbour and enjoy all that the Sydney CBD has to offer when you stay at the best Darling Harbour Accommodation in Sydney – Crowne Plaza Darling Harbour.
If you are in the hotel industry, then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases such as Darling Harbour Accommodation, like this page did for your search…and just like Crowne Plaza Darling Harbour does for their keywords. Contact SEO Works to discover how we can help you to drive more leads, conversions & revenues through search engine optimisation.
About Crowne Plaza Darling Harbour | Darling Harbour Accommodation
Crowne Plaza Darling Harbour has easy access to all of Sydney’s attractions and boasts extensive facilities and friendly service. It is your ideal Sydney accommodation located on the city side of Darling Harbour, allowing you to explore Sydney and the CBD whilst being on the doorstep of the famous Darling Harbour.
Whether you are looking for Darling Harbour accommodation for you, your family, a romantic escape, or the perfect venue for your meeting, event or wedding reception, the team at Crowne Plaza Darling Harbour are on hand to make your stay enjoyable.
Dine in at the Redsalt Restaurant, enjoy a cocktail at the Redsalt Bar or head out to enjoy some of Sydney’s best dining options at Darling Harbour. Discover the best tourist and shopping attractions including the:
- Sydney Aquarium
- Star City Casino
- National Maritime Museum
- Cockle Bay Wharf
- Chinatown
- Queen Victoria Building
Crowne Plaza Darling Harbour offers harbour view accommodation and some of the best deals online for luxury hotels in Sydney.
SEO Works is proud to deliver SEO Services to Crowne Plaza Darling Harbour assisting them to raise their online profile and help them to grow their business.
Google Places – the New Face of Google Local Business Centre Listings
May 10, 2010 by seoworks
Filed under SEO News & Views
Google provides even more ways to optimise your Google Places page (formerly called Google Local Business Centre Listings)
Google Local Business Centre Listings has been renamed by Google as Google Places which Google says will simplify the connection with Place Pages. Place Pages were launched by Google in September last year for more than 50 million places around the world.
Four million businesses have already claimed their Place Page on Google through the Google Local Business Centre. Claiming your Place Page will increase your visibility in local searches and is important for local businesses to stay relevant in the local market.
Place pages provide Web searchers with valuable and relevant information such as opening hours and companies can personalise their page with photos, reviews, special offers and real-time updates. Businesses can also provide extra incentives for customers by adding coupons, including ones specially formatted for mobile phones.
Read our article on the Optimise Your Google Local Business Centre Listing to find out how you can optimise your Google Places Page.
Google assures us that Google Places will have all the same features as GLBC but in conjunction with the name change Google has announced the additional features for Google Places.
Service areas: If you travel to serve customers, you can now show which geographic areas you service. This is a great feature that will allow business to not only reach the area they are based in but the areas their business services. In addition, if you run a business without a storefront or office location such as an online fashion store, you can now make your address private.
A new, simple way to advertise: Google has rolled out a new Tags feature for just US$25 per month for selected cities in the US only. Tags are yellow markers on Google Maps that highlight important aspects of their business such as coupons, price lists or updated menus.
Business photo shoots: In addition to uploading your photos to your Places Page, businesses in select cities in US, Japan, and Australia only can apply to be part of a Google business photo shoot where Google photographers come to your business and take photos of your company to supplement your Google Places listing.
Customised QR codes: Again only available to the US market for now, businesses can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business.
Favourite Places: Google is doing a second round of their Favorite Places program, and are mailing window decals to 50,000 businesses around the US. These decals also include a QR code that can be scanned with a smartphone to directly view the mobile Place Page for the business to learn more about their great offerings.
Businesses can also track their Google Places data through the personalised dashboard. Similar to Google Analytics, business can analyse data and find out how people found your business on Google, what keywords they used to find it and even what areas people travelled from to visit your business. This information can be used to make educated decisions about your Google Places page and improve your internet marketing strategy.
You can find out more about Google Places by checking the Lat Long blog or post any questions or feedback.
Contact us to find out more about Google Places formerly known as Google Local Business Centre Listings and how we can help you optimise your listing, increase your Search Engine visibility and help you compete on the local market. With one of five searches on Google related to location, Google Places is a great place to start for local Search Engine Optimisation and a sure-fire way for businesses to reach the local market.
WordPress SEO – a great tactical SEO strategy
March 21, 2010 by seoworks
Filed under SEO Tips & Ideas
A WordPress SEO strategy can deliver a wide range of benefits to your overall internet marketing activities…
So you want to create a website or a blog and you’re confused about what platform to choose? WordPress (WP) is a fully customisable blog platform designed specifically with SEO in mind. As well as being SEO friendly, WP has great design templates and plugins available (to increase the functionality of your website) and an easy-to-use Content Management System (CMS). Here are the SEO advantages of WordPress.
WordPress is a powerful platform
It is extremely easy to create or edit posts, manage categories, add images and comments in WordPress. With a simple yet intuitive interface, you’ll get started in minutes. WordPress has a good architecture, offers flexibility in design and has a well thought out SEO infrastructure.
Third party plugins such as the All in One SEO plugin make optimising even easier! The plugin allows you to add keywords and descriptions to each page to communicate to Search Engines what your website or web page is about so it ranks for the right keyword searches.
WordPress is widely used
Having been downloaded a few million times (!), WordPress is widely distributed and supported with third party developers updating or building new plugins for the platform all the time. If you need to troubleshoot any WP problems, you can always do that at the WordPress forums!
WordPress has fully customisable templates
The flexible template system makes it very easy to change designs on a whim. With the help of an advanced web designer or SEO specialist, you can make your WordPress blog unique and appealing to your users and customise it to reflect your personality or your company’s brand.
WordPress can easily be crawled by Search Engine spiders
With the WordPress built-in SEO optimised navigation system, you are free to decide how the links appear as well as their structure to allow a more descriptive URL that will add weight to your Search Engine ranking. A good navigation menu to the categories archives and pages will encourage Search Engine to visit connecting links, covering most of the website … don’t worry: spiders will find and follow them…
WordPress posts are favoured by Search Engines for quick listing
WordPress SEO is easy: this blog platform is so well optimised by itself for Search Engines that you should get listed in the SERP (Search Engine Results Page) within a few days, even without submitting your website anywhere! We know this from experience as we usually see our own posts indexed in Google after a couple of hours… Talk about a SEO advantage!
WordPress has tons of SEO related plugins
You want to create sitemaps and automatically ping servers? Can do. You want to filter spam? Can do. You want to display videos? Can do. You want to individually manage your META tags? Can do. There are tons of SEO WordPress plugins available – easing the WordPress SEO process.
WordPress has an easy-to-use Content Management System
Search Engines give a preference to blogs or websites that are managed and regularly updated with fresh and unique content. WordPress has an easy-to-use CMS to be able to upload content and images easily and quickly … no more struggling with HTML or a difficult-to-use CMS! Blogging has now become a key element of an effective SEO strategy. WordPress allows you not only to create posts easily but also optimise your posts around your targeted keywords.
WordPress encourages link building
The blogrolls, pingbacks and trackbacks built into WordPress help you link to other sites, giving them credit, but also opening a door for them to link back to you. Good sites linking to your site adds weight to your Search Engine score.
WP also lets you add helpful plugins which encourages good comments and links on your site and gives you more control over which links to make dofollow/nofollow (dofollow links are indexed by Search Engines and influence your Search Engine ranking).
WordPress allows you to create sitemaps easily and quickly
By downloading additional plugins, WordPress allows you to create a sitemap link on every page so visitors and Search Engines alike will have easy access to your posts.
It not only makes it easy for your visitors to find what they are looking for, it also makes it easier for Search Engine spiders to find your website as well! With the Google SiteMap Generator Plugin for WordPress, you can generate XML files to submit to Google Sitemaps.
WordPress favours content syndication
Content syndication is the distribution of your content to others including blog followers or even Search Engines. WordPress allows you to automatically notify your feed subscribers and your listed servers when you post a new article. These include RSS and Atom feeds. Now that’s content distribution!
WordPress is free
Sounds too good to be true? WordPress is open-source software, created and supported by a huge community of technicians over the world. You may start using it today, without paying anyone a license fee. Ever.
A few tips for the road…
Download and install WordPress with a stand-alone hosting account. You can find specific WordPress hosting products on the web for a few dollars a month.
Buy a domain name and use it for your blog. It is better than a subdomain of your actual domain name and easier if you ever decide to split your website and blog in the future.
Interested, but not knowing where to start? Ask a WordPress SEO specialist.
So, in summary?
WordPress comes ready to embrace SEO straight out of the box. Its features and functions will guide Search Engine spiders through your posts, pages and categories: your site will be better and faster crawled and spiders will easily gather information they need to include your site within their index. Contact us to find out how you can customise the design, enhance the functionality and improve the WordPress SEO of your website or blog.
Scribe SEO Review – Hassle Free WordPress SEO Copywriting?
March 3, 2010 by seoworks
Filed under SEO News & Views, SEO Videos
Scribe SEO LLC have recently announced the launch of Scribe SEO – a plugin for WordPress that holds your hand through the optimisation process for your content, giving you a score out of 100, in your dashboard, before you publish…
Scribe SEO is a new SEO product that is designed to make SEO copywriting and publishing simple. It runs a real time analysis of your page for things like a breakdown on keywords, suggestions for fine tuning your focus on keywords, a SERP (Search Engine Results Page) preview and an overall score.
So can you completely switch off and write on autopilot? Perhaps not but if you are outsourcing your content and want to give it the SEO once over before you hit the publish button this could be a plugin for you.
Scribe SEO was originally developed for the Thesis Theme for WordPress, however it also integrates well with the Hybrid theme, the Headway theme and the free All in One SEO plugin.
This SEO tool would be very handy for anyone who outsources their SEO copywriting. You could run this tool before you publish to optimise the content without comprising the creativity of your writer’s style, helping to preserve the natural and creative flow of your content.
The program gives you an analysis of what the Search Engines think your topic is all about and then advises of the changes you need to make to better reflect the language used by searchers. The remaining content elements can then be tweaked based on best SEO practices. These include:
- page title: keyword usage, keyword placement and word count
- description: keyword usage, keyword placement and word count
- body of the text: keyword usage, keyword placement and keyword density
- hyperlink: Scribe SEO tells you the number of hyperlinks and prominence
Want a quick preview? Find out more about Scribe SEO here:
There are some common sense rules that still need to be applied and the first one is this…don’t aim for a perfect score. Agonising over a perfect 100 points will turn your content into a robotic, boring piece that is likely to backfire and leave you with a newfound list of unsubscribed readers. Take the advice on board, make it fit where it keeps with the natural flow and make a compromise where it doesn’t in order to preserve the context and quality of your content.
Overall, is it worth the money? If you are pressed for time and have multiple posts, multiple blogs and you update your content regularly then yes, this is an innovative plugin that has much to offer. However, if you are already an SEO expert and you are familiar and conversant with SEO copywriting principles, keep your credit card in your pocket. Although plugins like Scribe SEO can be useful, nothing beats great, original content written by an SEO copywriter.
Download a free trial of Scribe SEO, find out more about the Scribe SEO’s plans and prices or read about some other handy SEO plugins for WordPress to optimise your site and boost your website ranking in Search Engines such as Google, Yahoo and Bing. Contact us to find out about our SEO Packages and SEO Services including our professional SEO copywriting services.
SEO Works Client Profile – Highlander Plumbing
January 31, 2010 by seoworks
Filed under Client Profiles
SEO – Search Engine Optimisation – Plumbers
Highlander Plumbing has been offering the best Sydney Plumbing services for over 10 years…
The team of experts at Highlander Plumbing has been providing professional plumbing services across Sydney for over ten years.
If you are in the plumbing industry, then you too can benefit from turning up on the 1st page of Google for your targeted keywords such as “Melbourne plumbers” or “blocked drains”, like this page did for your search…and just like Highlander Plumbing does for their keywords. Contact SEO Works to discover how we can help you to gain more leads, conversions & revenues through online marketing.
Looking for a Sydney plumber you can trust? Have you ever experienced the frustration of trying to find a plumber in Sydney due to a plumbing emergency?
If you have, then you’d know that being able to call a 24 hour emergency plumber is a relief, particularly when if you have no idea what is causing that blocked drain, burst pipe or a multitude of other plumbing problems.
The friendly guys at Highlander can help you with clearing a blocked drain, gas fitting services, plumbing repairs, hot water systems, dual flush toilet cisterns, rainwater tanks, Vaporooter (blocked drain clearing), drain cameras, water filtration systems & more as they are your #1 Sydney Plumbers.
Make sure you check out their regular plumbing specials.
Highlander Plumbing provide services in the following areas…
- Sydney North Shore
- Sydney CBD & Inner City
- Sydney Inner West
- Sydney Eastern Suburbs
- Sydney Northern Beaches
Contact Highlander Plumbing today on 1300 362 250 or see Google location map.
SEO Works are proud to provide Search Engine Optimisation services to Highlander Plumbing, helping them to achieve their online goals.
Highlander Plumbing
51 Amiens St
Gladesville, Sydney NSW 2111
1300 362 250
w: www.highlanderplumbing.com.au
Google SEO – Don’t Forget Conversion
June 12, 2009 by seoworks
Filed under SEO News & Views
Google SEO (Search Engine Optimisation) is all about improving your site’s ranking in the SERPs (Search Engine Result Pages), right? Well…yes… but SEO has evolved into a process that involves far more than just improved rankings. In 2009 SEO is all about improving revenues and bottom-line profits for any business who takes their marketing online.
It’s funny to hear some commentators declare that Google SEO is dead, or no longer relevant. As an SEO company who have worked with hundreds of businesses, nationally and internationally, from home-based businesses to multi-national conglomerates with $Billions in assets…we can tell you the demand for SEO services has never been stronger.
But those companies tend to have a better understanding of SEO than they did 5 or 10 years ago. They realise that it’s not hocus-pocus and that it’s not just about improving your position on a list. It’s about conversion. That is…converting a visitor into a customer. And they realise that SEO is a long-term, on-going process that focuses on business results, not just rankings.
SEO is evolving and leaving the shoddy, short-sighted opportunists behind. Sure, your ranking in Google for your targeted keywords is as important as ever…the fundamentals haven’t changed that much… but that’s just the start of the process. It’s the end of the process that really matters; whether that’s a sale, a referral, a subscription…or the achievement of whatever objective you have set for your website.
Yes, the definition of Google SEO is changing. Perhaps the acronym will evolve into something completely different. But at the end of the day it’s all about helping businesses achieve success in the ever-changing online marketing environment, using whatever tools and resources are available. And that fundamental truth isn’t about to change any day soon…
SEO Works is a specialist SEO company offering SEO services across Australia and around the world. Explore our SEO Packages or ask an SEO expert to assist you with your SEO marketing, web SEO or Google SEO needs.
SEO Works Client Profile – The Harbour Rocks Hotel
May 21, 2009 by seoworks
Filed under Client Profiles
Boutique Hotel Accommodation in The Rocks
Your boutique Sydney hotel awaits: boasting a fantastic location right in the heart of The Rocks and immediate access to the Harbour Bridge and the Sydney Opera House, The Harbour Rocks Hotel is your ideal Rocks Hotel Accommodation.
Stay in Sydney’s historic precinct, right where all the action is, in a heritage-listed building that was once Sydney’s first hospital.
Browse our Rocks hotel deals and packages for great value specials; next to Sydney Harbour and famous Sydney attractions. Rediscover the past and connect with Australia’s heritage with a walk through The Rocks, now one of the finest shopping and dining districts there is. Then get back to the hotel as the sun slowly sets on the Harbour horizon, just in time to enjoy casual dining in one of the most romantic Sydney restaurants, Lanes…
Thanks to its wonderful location, The Harbour Rocks Hotel is a much demanded Rocks meeting venue. Offering first class service and amenities, the hotel can accommodate small meetings in its fully equipped boardroom; its original sand stone walls, dating back to the 1850’s, will create a unique ambience for your delegates. Enquire online: our team of experienced event planners will be happy to assist with any queries.
So, if you’re looking for:
- The Rocks boutique hotels
- The Rocks events
- The Rocks hotel reservations
- The Rocks Ghost Tour Packages
- The Rocks weekend escapes
…you should definitely consider The Harbour Rocks Hotel.
SEO Works is proud to deliver SEO Services to The Harbour Rocks Hotel, assisting them to raise their online profile & present a clear and dynamic web image.
SEO Works is a specialist SEO company offering SEO services across Australia and around the world. Explore our SEO Packages or ask an SEO expert to assist you with your SEO marketing, web SEO or Google SEO needs.
Keywords in URL’s?
April 14, 2009 by seoworks
Filed under SEO Tips & Ideas
Does having keywords in a URL or page name improve your search engine position?
Keywords, keywords, keywords…finding an optimum balance between targeting the keywords you need to appear on Page 1 for and not looking like you are trying too hard to site visitors is a constant challenge…too many repetitions just ends up looking weird and you risk turning off visitors, increasing your “bounce” rate and reducing conversions of visits into dollars.
So where can you get a little extra keyword lift?
Firstly, try to secure a domain name with at least one of your “mega” keywords…it’s no coincidence that our blog URL is www.seoworks.com and that our main website is www.searchengineoptimisationworks.com.au …as you can see, both contain high volume critical keywords “SEO” and “search engine optimisation”…and we rank pretty well for these terms.
If you are in the hobbies business, for instance, then www.acmehobbies.com may give you that extra edge that www.acme.com would not…and if you are a hotel, try www.mayfairlondonhotel.co.uk rather than just www.themayfair.co.uk as you will indeed get some extra keyword mileage for the terms “London” and “hotel”.
So, should I change my URL?
Unless you are starting off from scratch, we don’t recommend changing a URL just so you can have some extra keyword leverage…having your keyword in you domain name is not so all-powerful that you should dump all your accumulated history and authority that you have developed over time. However, if you are planning a wholesale change to your online presence, it is worth considering.
Another option is to use a few keywords in your file names. Rather than name a sub directory /directory1/ try naming it with the keywords you are targeting with the pages within the directory such as /hotel-rooms/ or /teddy-bears/…and note the use of hyphens – these act as word separators whereas teddybears or teddy_bears look like big, unintelligible words to the Search Engines.
Apply the same approach to actual page names…for example /superior-hotel-rooms.html or /brown-teddy-bears.html …two or three keywords (the ones you are targeting with these pages) is plenty…don’t go nuts. You need to keep a level of reasonableness, not only for the Search Engines, but also for visitors…remember, if a page looks like web spam, smells like web spam and feels like web spam…then it probably is web spam and simply won’t engage with visitors. A couple of keywords in your file naming looks reasonable…more than five is too many.
And here’s a hint…
Google’s Matt Cutts, the head of Google’s Webspam team posted this video…
…where he mentions that keywords in the URL do indeed help.
Sensibly he goes on to say that web masters and SEO’s shouldn’t obsess over this, but should approach the subject of keywords in URL’s in context with the overall Google SEO elements required to improve your Search Engine results…technical structure, keyword rich relevant content and quality, focused links.
Yahoo submitted a patent claim by the name “Techniques for Tokenising URLs” that was been made available in March 2009. The patent submission contains information about how a Search Engine may examine keywords from the URLs of pages. Yahoo’s patent shows in detail how keywords can be extracted from URLs. That’s a strong indicator that Yahoo also considers the keywords that appear in URLs.
What does this mean for your website?
A Search Engine considers a wide range of on-page and off-page web elements to figure out what a page is about. The majority of keyword relevance is taken from the content of a web page but, in highly competitive segments, a Search Engine will also take into consideration the URL and file name of a web page to determine keyword relevance.
If you want to get the best possible rankings for your website, particularly for highly competitive keyword phrases, it can indeed help to include your targeted keywords in the URLs of your website.
But remember, as with everything in the SEO world, it is important not to overdo this so that Search Engines don’t get the impression that you are web spamming.
So, in summary?
Keywords in the URLs and file names of your web pages can indeed improve the ranking of your web pages in Google’s search results.
SEO Works is a specialist SEO company offering SEO services across Australia and around the world. Explore our SEO Packages or ask an SEO expert to assist you with your SEO marketing, web SEO or Google SEO needs.
