Are you guilty of any of these seven deadly sins of Web SEO?
We’ve all heard of the 7 deadly sins of greed, sloth, lust, envy, gluttony, wrath and pride but how does this relate back to Web SEO? Good question. In their desperation to increase Search Engine rankings quickly, some companies can be sinful or use black hat or dubious methods to achieve their high rankings or become smug, boastful or complacent about their page #1 ranking. But are these really long-term strategies for success? Read more and find out.
Greed: Paid links or linking to bad neighbourhoods
Greed is never good especially when it comes to link building. It’s best that a natural link building profile is built over time with links to credible and trustworthy websites that are related to your industry. Paying for links may seem like a good idea at the time but you may be linking to bad neighbourhoods or disreputable sites like gambling or pharmaceutical sites. Read more about link authority.
Sloth: No back links
Not having a link building program in place is just pure sloth. In simple terms, a link from a website which is trustworthy, credible and has link authority is seen as a validation of your website by Search Engines. Maintaining a link building campaign should only take a few hours per week but it can pay dividends in increasing your Search Engine ranking and improving your Web SEO. Read more about link building strategies.
Lust: Using black hat SEO techniques
You may be lusting over your competitor’s rankings but taking the easy way out and using black hat techniques to improve your Search Engine rankings is never the answer and not a long term solution. These techniques may include keyword stuffing (see below), cloaking, using link farms or doorway pages on your website. Read more about black hat SEO.
Envy: Eyeing your competitor’s rankings
Envying your competitor’s number one ranking can lead to many hours of unhappiness. However, you can put your envy to good use in Search Engine Optimisation. By analysing your keyword competitor’s on page and off page Web SEO, you can improve the optimisation of your website and your Search Engine position. Read more about competitor analysis.
Gluttony: Keyword stuffing
SEO copywriting is not about keyword density, it is about using keywords throughout the copy in a natural and seamless manner that is unobtrusive to the reader. By spamming your copy with the same keywords, you not only risk offending the reader but you can arouse suspicion with the Search Engines who may not index your page or give it a lower ranking. Read more about Search Engine keywords.
Wrath: Duplicate copy
Not only will you incur the wrath of other websites if you are caught duplicating their copy on your website, Web pages with duplicate copy will not rank as well on a Search Engine. Search Engines prefer content which is original, interesting and updated regularly and not only will your website be ranked higher as a result, it will also serve as excellent link bait. Read more about SEO copywriting.
Pride: No ongoing SEO maintenance
You know what they say – pride comes before a fall. In the context of Search Engine Optimisation, this can only mean one thing – a drop in Search Engine rankings. You may be patting yourself on the back for having a page #1 ranking for important keyword phrases but it’s never a good idea to become complacent. Web SEO requires ongoing effort. Read more about SEO maintenance.
You may be guilty of one or even seven of these deadly sins but there is always time to redeem your ways and save your SEO soul. A good SEO company can get you back on the straight and narrow and show you the best ways to optimise and manage your site for long-term results. Contact us to keep you from the perils of committing these deadly sins and making sure you get the most out of your Web SEO.