SEO is the Best Online Marketing Strategy for Generating Leads, Industry Report Reveals
The Webmarketing123 State of Digital Marketing Survey 2011 shows that SEO beats PPC and Social Media for lead generation.
An industry survey has revealed that Search Engine Optimisation (SEO) makes the biggest impact on lead generation for both business to business (B2B) and business to consumer (B2C), followed by Pay-Per-Click (PPC), and Social Media marketing. An overwhelming 57.4% of B2B and 41% of B2C said that SEO brought in the most leads with 33.3% of B2B and 21.5% of B2C’s budget invested in SEO.
The online marketing report was conducted by leading US digital marketing agency Webmarketing123 between August and September 2011 with 500 marketing professionals – two thirds working in B2B and the remaining third working in B2C participating in the survey. The report spanned across different categories of online marketing including SEO, PPC, and Social Media Marketing.
“Search Engine Optimisation is now, more than ever, a ‘must’ in the digital marketing world,” said Paul Taylor, CEO of Webmarketing123.
“In our survey, SEO has been confirmed as the most important program to integrate into a business’s online marketing efforts. According to a recent study by McKinsey & Company, businesses that engage in search engine optimisation achieve an average ROI (return on investment) of 7 to 1. This is valuable data that further supports the findings from our survey.”
Both groups cited website traffic as the key performance indicator (KPI) across both B2B and B2C digital media campaigns with 73.9% and 79.8% respectively online marketing professionals nominating this as most important with lead generation coming a close second for B2B with 69.2% and sales for B2C with 68.5%. You can see the full results of this question across the two business categories below.
The full 2011 State of Digital Marketing Report can be downloaded from Webmarketing123?s website. You will need to provide name and contact information in the form provided. There’s also an associated infographic which gives you a quick graphical overview of the report available on Webmarketing 123’s blog, which you can view here: Infographic: Digital Marketer Views On SEO, PPC & Social Media.
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