SEO FAQ – Frequently Asked Questions

Here are just a few Frequently Asked Questions to help you discover more about Search Engine Optimisation as well as more about seoWorks, our methodologies and business processes …

What Is SEO?

SEO is an acronym for “search engine optimisation” which is the enhancement of your web pages and their online profile so as to improve your site’s ranking in the Search Engine results pages (SERPS) for nominated clusters of keyword phrases. As Google states on their website “Deciding to hire an SEO is a big decision that can potentially improve your site and save time…”.

Discover more here.

How DO Search Engines Actually Work?

lthough the Search Engines are continuously refining how they rank web pages, there remain four key elements that are the foundation for successful Page 1 results::

  • choosing the best keywords
  • having the right website infrastructure and architecture
  • creating and presenting rich, original and engaging content
  • developing a profile of high quality, on-theme incoming links and citations

Discover more about how Search Engines work here.

Why Should I Select SEO Works As My SEO Partner?

We think our “be SMART think BIG act FAST get RESULTS do GOOD & be HAPPY ™” approach says it all…

You want the best SEO company to suit your needs but how do you choose one? Experience, expertise and track record are important but in the end it will come down to which SEO firm you feel most comfortable with. At SEO Works our results stand out from the crowd.

Find out more about why you should choose us here.

What Will SEO Works Be Doing Exactly?

SEO Works offers an ideal balance of advisory services and task implementation that focus on maximising your internet visibility and Return On Investment. We document every recommendation and spell out in detail exactly what we will be doing, on and off your web pages.

Discover more about our SEO Packages or Custom SEO Services.

Will You Share Your Knowledge & Methodologies?

Your Business Analyst and Link Development Analyst will document and share their activities throughout each assignment, providing you with an “education” as well as results; this is a further reflection of the highly transparent approach we apply to our Search Engine Optimisation.

Discover more about our SEO Packages or Custom SEO Services.

Who Will I Be Working With?

You will be working with a highly experienced Business Analyst as well as a Link Development Analyst who are supervised by a Senior Business Analyst. At the commencement of your assignment you will be introduced your SEO Team and you will deal directly with them; we don’t have account managers or intermediaries as, in our experience, the best results are achieved where our SEO team members are directly liaising with our clients.

Meet our team here.

How Much Does It Cost?

As with our entire approach to SEO, our prices are equally transparent and we publish our SEO Packages prices and inclusions on each Genesis Plan page as well as a comparison here. We even provide pricing guidelines for our Custom SEO Services.

Discover more here.

Is There a Minimum Contract Period?

No. Our SEO Plans are highly flexible and adaptable. Your obligation is simply from month to month as required with no long term contracts or burdensome terms and conditions. Agreements for our Custom SEO Programs will include specific terms and conditions.

Discover more about our Terms & Conditions here.

Can I Talk To Some Of Your Clients?

Of course. We are always happy to introduce you to our clients and we will provide you with their contact details. As a courtesy, we always ask their permission first (as we would if you were a client) so it usually takes a day for us to receive their OK.

Discover more about our clients here.

Do You Follow The Search Engine Webmaster Guidelines?

Because we clearly understand the importance of your web presence, we are highly conservative in our approach to Search Engine Optimisation. All our SEO techniques and methodologies are fully researched and verified on our own test web sites first before being introduced to our client sites.

As a further commitment to our clients and our respect for their online businesses we maintain a $10,000,000 Professional Indemnity Insurance Policy – we have never had a claim.

Discover more here.

How Long Has SEO Works Been In Business?

We commenced operations in April 2004 with one team member and have grown gradually to now have twenty four on the team, all full time and located in Australia. Our Corporate Office is in Sydney and we have offices in Brisbane and Melbourne as well as a representative office in San Francisco, USA.

Discover more – Sydney, Brisbane, Melbourne, San Francisco.

Do You Guarantee SEO Results?

We do guarantee to execute the very best SEO techniques and methodologies however, as Google itself says, “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.”

Most SEO firms that provide any sort of guarantee simply say that they will “keep working to achieve results until they succeed, for free or no further charge until they do so” which is no real guarantee and does not take into consideration the implied cost of the delay in you achieving your desired results.

In the end, our track record and results must speak for themselves and we are happy to share these with you as well as provide you with direct contact with some of our clients so that you can evaluate for yourself our service levels and the outcomes achieved for our clients.

Discover more about our SEO approach.



5 Martin Place, Level 14
Sydney NSW 2000

P: +61 (0)2 8011 4400

Local time:


27/101 Collins Street
Melbourne VIC 3000

P: +61 (0)3 9020 7055

Local time:


36/71 Eagle Street
Brisbane QLD 4000

P: +61 (0)7 3733 1422

Local time:

san francisco

101 California Street
Suite 2710
San Francisco, CA 94111

P: +1 (424) 653-6988

Local time:

new york

375 Park Avenue
Suite 2607
New York City, NY 10152

P: +1 (646) 583-0455

Local time:


101 Avenue des Champs Élysées
Level 5
75008 Paris

P: +33 (0)9 77 21 52 11

Local time: