Search Engine Glossary / Algorithm
A Search Engine algorithm is a set of rules or formula created by each individual Search Engine to determine relevance and value of each web page. The algorithms are in constant update to ensure that the most relevant web pages are being displayed for each search query. While the exact formula for each Search Engines algorithm is safely guarded, there are a few factors that websites can consistenly expect the algorithms to test; accuracy, relevance, importance and popularity.
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