Search Engine Glossary / Call to action

A call-to-action is the copy or text on a web page or advertisment that encourages the user to complete an action. Anything from asking a user to sign up for your newsletter to asking them to give you a call is considered a call-to-action. This is, arguably, the most critical point of advertising because it is the point that will determine if a user leaves your page or converts into a customer. Each action is determined by the individual website and can come in many different forms depending on the overall goals of the webmaster.

sydney

36/1 Macquarie Place
Sydney NSW 2000
Australia

P: +61 (0)2 9954 6100

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melbourne

27/101 Collins Street
Melbourne VIC 3000
Australia

P: +61 (0)3 9020 7055

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brisbane

36/71 Eagle Street
Brisbane QLD 4000
Australia

P: +61 (0)7 3733 1422

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san francisco

101 California Street
Suite 2710
San Francisco, CA 94111
USA

P: +1 (415) 670-9799

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new york

375 Park Avenue
Suite 2607
New York City, NY 10152
USA

P: +1 (646) 583-0455

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paris

101 Avenue des Champs Élysées
Level 5
75008 Paris
France

P: +33 (0)9 77 21 52 11

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