SEO Case Study | Dentists & Dentist Jobs

Key Outcomes

  • Appearance on Page 1 for all 10 targeted keyword phrases including
    • Dental jobs
    • Dental careers
    • Dental technician careers
    • Dental careers information
    • Dentistry careers
  • 196.8% increase in Organic Search Engine Traffic
  • 12.1% reduction in “bounce” or “back button” rate
  • 14.4% increase in Page Views Per Visit


  • Medical and Dental


  • Dentists & Dentist Jobs

SEO Challenge

To provide an SEO Program that would raise the Australian Dental Association’s Dental Careers website to Page 1 of the Search Engine Results Pages for dentistry careers and jobs related searches, competing with the major jobs classifieds such as Seek, MyCareer and CareerOne

SEO Services and Strategies utilised

  • Targeted keyword phrase research using seoWorks Keyword Tools to identify best SEO keyword phrases
  • Deconstructing and reverse-engineering competitor website SEO strategies and developing SEO countermeasures for targeted keyword phrases
  • Applying seoWorks research-based optimum meta-tag standards to all relevant pages
  • SEO copy writing current on-page content to better target Search Engine spiders
  • Click mapping and PageRank value redirection to critical pages
  • Inclusion of seoWorks Proprietary XML Sitemap format to website core directory
  • Using seoWorks database of 5,500 “friendly” web sites developed inbound link growth program from high quality government, university and authority sites
  • Documentation and implementation of recommendations


“One of the key roles of the ADA is to provide a platform for people seeking careers in the dental industry. Our Dental Careers site was languishing for the major search terms we wanted to appear for. Your SEO 10 Package has done what you promised…Page 1 on the Search Engines for our major keywords and a doubling of traffic in just two months…”

Charles Carroll, Marketing Manager – ADA (NSW)



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