SEO Website Design
Search Engine-Friendly Web Design
Our sister Business Unit, webdesignWorks, designs and develops websites that put you at the front of the pack…at the top of the search engine results…sites that also convert those clicks into leads and revenues.
Web Design Genetics
To get to the top you need to include the right SEO web design genetics. A website with a great design, a Search Engine-friendly technical infrastructure paired with rich unique content and quality inbound links… it’s as simple as that!
Our experts create intelligent web site designs that are developed from the ground up to be easy for Search Engines to crawl, index and rank…after all, you found us didn’t you?
To achieve the most effective website design, there is a hierarchy of priorities for you to consider:
- How will the design generate qualified traffic?
- How will the site motivate visitors to delve deeper into your offers?
- How will it convert visitors into online revenues?
Only once these questions have been answered do we start thinking about the look and feel of the web site.
The majority of visitors will discover your web site from the results of search queries entered into a Search Engine, predominantly Google, Yahoo! and Bing.
When visitors land on your web site they will expect to immediately see the information that satisfies their search criteria. You have around 3 seconds to engage their attention and entice them to dig deeper, explore your site, make a purchase or take some formal step in the sales process such as making an online inquiry or even picking up the phone.
Most clients want to begin the website design and development journey by outlining what they would like their web site design to look like…
At this point we usually share one of our favorite stories…
|“Imagine if you printed 1,000 beautiful, four color, ten page brochures that stunningly captured the unique nature of your product or service at ten bucks a piece and then locked them away in a cupboard…how effective would they be? Or how about creating a masterful piece of direct mail that is riveting, stimulating and worth a Pulitzer Prize and then never sending it out…how would your Return On Investment ratio be?”|
And so it is with website design and development. If users cannot find your website by making relevant queries on search engines then you are not going to get the return on investment. Our expert team is focused on delivering sites that not only look good, but are great at converting your visitors into revenue.
We agree, “look and feel” is vitally important in motivating visitors to explore your product or services and in guiding them to buy or make an inquiry. However, without the right search engine friendly technology platform, site structure, navigation methods and content, you will have a delightful looking website…with minimal traffic and marginal online revenues.
Our approach at seoWorks is to develop an SEO web design and development strategy where our web development and SEO experts…
- work with you to identify your objectives
- identify your target visitor’s expectations and intentions
- develop strategies to increase website visibility and qualified traffic growth
- map out a website revenue conversion strategy
- determine site components that satisfy these goals
- document a website design and development brief
That’s when our team of experts start to develop a web site design that will fulfill these objectives.
Many times web sites are developed the opposite way – starting with the look and feel which often can lead to underperforming designs. Our experts prioritize Return On Investment, putting you in the best position to maximize your online revenues.
Finding the Perfect Balance
At seoWorks we balance quality traffic generation, “look and feel” of your site along with conversion techniques to optimum result – an “SEO web design” that gets plenty of quality traffic, is very engaging for visitors and converts visits into the maximum potential Revenue Per Online Visit (RevPOV).
© seoWorks 2004-2016